On October 30, 2013, a grand “Japan Hokuriku & Chubu Region Tourism Promotion Event” was held at Beijing Jinglun Hotel. A delegation from the Chubu Wide-Area Tourism Promotion Council, led by Nagano Prefecture Governor and his China visiting mission team (including representatives from the Ministry of Land, Infrastructure, Transport and Tourism, the Hokuriku-Shinetsu Transport Bureau, the Chubu Transport Bureau, as well as officials from Toyama Prefecture, Ishikawa Prefecture, Fukui Prefecture, Nagano Prefecture, Gifu Prefecture, Shizuoka Prefecture, Aichi Prefecture, Mie Prefecture, Shiga Prefecture, Nagoya City, Hamamatsu City, Shima City, and related tourism enterprises such as Chubu Centrair International Airport and travel agencies) officially visited Beijing to introduce the safety and appealing tourism resources of the Chubu region to industry professionals, while also engaging in exchanges and business discussions.
This tourism presentation aimed to promote the charm of Japan’s Chubu and Hokuriku regions. The Hokuriku & Chubu area boasts rich tourism resources, including famous hot spring resorts, as well as majestic natural landscapes such as Mount Fuji, Tateyama Kurobe Alpine Route, and Kamikōchi. It is also home to World Heritage Sites such as Shirakawa-go & Gokayama’s Gassho Villages and Kumano Kodo, along with industrial tourism opportunities such as advanced technology tours centered on the automotive manufacturing industry.
With the promotion from this presentation and the efforts of all sectors, it is believed that more tourists will visit Japan’s Hokuriku & Chubu region in the near future.
Toyama Prefecture Tateyama Kurobe Alpine Route
Shizuoka Prefecture Mount Fuji
Nagoya City Nagoya Castle
Gifu Prefecture Shirakawa-go in Winter
Mie Prefecture Kumano Kodo
Ishikawa Prefecture Hashikake Bridge
Nagano Prefecture Matsumoto Castle
Shiga Prefecture Mount Kera