Ms. Zhang Jingwei (center), Mr. Wang Xin (left), and Mr. Zhang Heng (right) celebrate the first anniversary of the product service center
On the day of the event, the autumn weather was crisp, and although there was a chilly breeze, it couldn’t dampen the enthusiasm of outdoor enthusiasts eager to share their experiences. The host initially tried to “stump” honorary team leader Wang with on-the-spot questions testing his knowledge of Gore’s commitment to “keeping you dry.” Unexpectedly, Wang launched into a passionate explanation: “We all know no product can be 100% perfect, but for consumers, the most important thing is how the brand responds when issues arise—what’s their attitude? How do they help resolve the problem? To my knowledge, not just in the outdoor industry, but across the entire apparel sector, few companies dare to guarantee product quality and back it up with service measures. Of the 300+ products I mentioned, 98% had functional issues like tears caused by consumer use, while only the remaining 2% had problems due to manufacturing processes that arose after prolonged use. We repaired or replaced all of them in line with our ‘keeping you dry’ promise. That’s Gore’s commitment. Whether it’s any brand using Gore-Tex? fabric, no matter who manufactured it, Gore will provide the ‘keeping you dry’ service!”
Honorary staff member Wang Xin unveils the one-year achievements of the Gore-Tex? Product Service Center on-site
Another consumer, Mi Peng, an outdoor photographer with six years of experience, also shared his story with Gore-Tex? gear and the Gore-Tex? Product Service Center. Having been deeply involved in the extreme outdoor scene both in China and abroad, Mi Peng gradually fell in love with the outdoors. In 2008, while on a photography trip to Tibet, he bought a Gore-Tex? jacket after hearing strong recommendations from friends about its performance—and wore it for five years. When Mi Peng saw Gore’s “Call for Old Friends” online, he was initially skeptical—could a brand really offer after-sales service for a jacket purchased so long ago? But upon visiting the store, he received a free product functionality test. “I’m truly grateful to Gore for such great tech products and such comprehensive, thoughtful service. What more could we consumers ask for? I’m heading to Qinghai next week, and I’m planning to buy another set of Gore-Tex? outdoor gear from Sansi today!”
During a subsequent media interview, Ms. Zhang Jingwei, General Manager of Gore Beijing Branch and Market Director of the Textile Division in China, stated that the functions of the Gore-Tex? Product Service Center will soon be upgraded. In addition to upholding the “keeping you dry” promise, consumers will also enjoy services like outdoor tech experiences and outdoor knowledge sharing, providing outdoor enthusiasts with comprehensive pre- and post-sales support.
Zhang Jingwei gives a media interview inside the Gore-Tex? Product Service Center
Over the past year, the Gore-Tex? Product Service Center has hosted events such as the “Outdoor Dreams Photo Exhibition,” “Dreams Call for Submissions,” and “Outdoor Knowledge Sharing.” Through the service center, the Gore-Tex? brand has conveyed its philosophy to consumers. The “Outdoor Dreams Photo Exhibition” showcased images of people realizing their outdoor dreams, visually inspiring those aspiring to explore the outdoors. Real experiences and practical activities encouraged more people to embrace the outdoors and enjoy its unique charm. The “Outdoor Tech Experience” allowed consumers to see live demonstrations of Gore-Tex? technology, directly experience the functionality of Gore-Tex? products, and view iconic classic products launched by Gore-Tex? and its partner brands. The “Outdoor Knowledge Sharing” turned the service center into an interactive hub, hosting regular outdoor knowledge lectures. Guest speakers included Gore’s outdoor heroes and mentors from the Gore-Tex? Outdoor Pioneer Camp, who shared expertise and experiences with attendees.
Throughout the anniversary celebration, interactive experience zones were set up all day, featuring games like “You Blow, I Block” and “Battle to the End + Crazy Guessing” that combined Gore-Tex?’s waterproof, windproof, and breathable features. These games were popular with consumers, giving them a more intuitive understanding of the product technology through hands-on participation. In the “Easy to Clean” display area, a washing machine continuously washed Gore-Tex? fabric, drawing curious onlookers. Staff patiently explained that all Gore-Tex? products can be washed directly in home washing machines without damaging their functionality—simple and convenient.
Consumers participate in the Gore tech interactive experience zone using their own Gore-Tex? jackets
For many years, the Gore-Tex? brand has been committed to designing and developing high-quality products for consumers, along with its “keeping you dry” promise: “If you’re not satisfied with the waterproof, windproof, or breathable performance of your Gore-Tex? product, we will repair, replace, or refund it.” This promise applies to any Gore-Tex? product purchased through official channels, regardless of the brand. The establishment of the Gore-Tex? Product Service Center is a key step in fulfilling this promise, aiming to help consumers fully understand its meaning, reassure those who haven’t used Gore-Tex? products to choose them with confidence, and ensure current users are even more satisfied.
The Gore-Tex? Product Service Center offers services such as product selection and usage consultation, cleaning and maintenance advice, and basic product testing. If a product is damaged and needs repair, the center will assist in contacting a repair facility. Consumers who haven’t purchased Gore-Tex? products can also visit the center for consultations and to experience Gore’s technology firsthand.
As the largest outdoor retailer in China, Sansi has maintained a strong partnership with the Gore-Tex? brand since its entry into the Chinese market. Mr. Zhang Heng, General Manager of Beijing Sansi Outdoor Co., Ltd., expressed strong support and looks forward to the benchmark Gore sets for the outdoor industry’s service system, hoping it will inspire and influence more outdoor enthusiasts.
About the Gore-Tex? brand:
Gore-Tex?, a globally renowned outdoor fabric manufacturer, was founded in 1958 by Mr. Bill Gore. Since its inception, Gore has been driven by the grand vision of “global technological innovation.” The multifunctional fabric branded as Gore-Tex? was listed by Fortune magazine as one of the 100 best American products in the world. Widely used in producing functional, protective, and stylish clothing and footwear, Gore-Tex? fabric is renowned worldwide and has become a leader in outdoor sports products. Gore-Tex? products represent the highest quality standards. Regardless of their final use, Gore-Tex? fabric consistently sets the benchmark as the most durable waterproof, windproof, and breathable product in the world.