BB.MIQI “Belief Leads the Future” 2014 Q3 New Product Launch Event Concludes Successfully
At the meeting, reports from managers of various company departments provided a detailed review of the shortcomings and breakthroughs of BB.MIQI over the past year in 2013, and actively responded to the company’s strategic plans for the marketing direction in 2014.
Mr. Pan Shuyuan, Vice President of Baibian Mickey, delivered a brand promotion report
Mr. Pan Shuyuan, Vice President of the Happy Mickey Children's Products Operation Center, presented a report on the company’s development in 2014 and the brand promotion strategy for BB.MIQI. Starting with the current status and future development of the BB.MIQI brand, he clarified to attendees the plans made by the company’s management, the adjustments being implemented, and the next steps. He expressed the confidence and determination of the company’s decision-makers to successfully manage BB.MIQI. Based on an analysis of the BB.MIQI brand and the current domestic market conditions, the company will adopt an integrated footwear and apparel strategy to meet consumer needs. It will concentrate resources to fully launch a brand promotion strategy, strengthen channel development and support, expand the sales network, capture favorable market share, and also demonstrate Happy Mickey’s commitment to a win-win partnership with its distributors.
BB.MIQI Team Spirit Exhibition Activity
In response to the “Belief Leads the Future” theme of this ordering event, employees of Happy Mickey presented a unique team spirit exhibition to distributors from across the nation. This team collaboration display enhanced emotional exchange, strengthened team cohesion, and built a stronger management team, allowing distributors to deeply feel the power and importance of unity and cooperation.
Speech by Mr. Qi Kangfeng, Chairman of BB.MIQI
As a pioneer in children’s product technological innovation, Mr. Qi Kangfeng, Chairman of the company, addressed the meeting by discussing the development and progress of the BB.MIQI brand in the context of trends and changes in the overall children’s products market. The company will focus on five major innovations—corporate innovation, management innovation, marketing innovation, product innovation, and system innovation—to enhance its professional market operation approach. Through in-depth analysis of changing consumer demands, the company will combine traditional and new media to build a comprehensive promotional model and boost brand competitiveness. In terms of products, while pursuing warmth, comfort, aesthetics, and fabric quality, the company has set deeper goals for children’s products. BB.MIQI strives for technological leadership and aims to meet the evolving needs of society with products rich in cultural significance and technological content.
Surpass, lead, rise—technology will be another great leap forward for the BB.MIQI brand in 2014. (First Business Opportunities, Exclusive Market News, Real-time Business Information – Global Shoes Network Supplier Station, Edited by Xiaomi)