Shanghai is China’s largest economic hub, serving as the country’s center for economy, technology, industry, finance, trade, exhibitions, and shipping, as well as the leading city of the Yangtze River Delta, China’s largest economic zone. In recent years, Shanghai’s fitness and wellness industry has been at the forefront nationally, with rapidly growing demand among residents and fitness clubs increasing at a rate of no less than 40 per year, indicating huge market potential. Recently, the State Council issued the "Several Opinions on Promoting the Development of the Health Service Industry." The document proposes striving to establish, by 2020, a comprehensive health service system covering the entire life cycle, rich in content, and with a rational structure, with the total scale of the health service industry reaching over 8 trillion yuan.
Over the past few years, the state has invested substantial resources in infrastructure such as community hospitals. Now, promoting the health service industry can be seen as a shift in healthcare reform from infrastructure development to enhancing services and delivering results from investment. Currently, China’s emerging fitness industry is limited in scale but growing rapidly. Meanwhile, e-commerce, as a new economic form, is increasingly penetrating various fields, transforming traditional business models and influencing industrial restructuring.
From March 13 to 15, 2014, the "Maybach 2014 China Fitness Industry Summit," jointly organized by the China Stationery & Sporting Goods Association and the Maybach Fitness Industry Group, co-organized by the Beijing Fitness Equipment Circulation Association, and co-hosted by Beijing Maybach Fitness Equipment Co., Ltd. and Shanghai Denah Exhibition Service Co., Ltd., will be held in the conference and activity areas of the Shanghai World Expo Exhibition & Convention Center. Taking place during the 2014 China (Shanghai) Fitness & Rehabilitation Equipment Exhibition, the summit, themed "E-era Marketing Revolution," not only aims to broaden sales channels for fitness industry enterprises through e-commerce business models and enhance the application level of e-commerce in the fitness industry, but also brings together a top-tier event for collisions of ideas and wisdom among industry elites, guiding new innovative profit models.
In addition to the main summit on the "E-era Marketing Revolution," this edition of the summit will also host the inaugural "Maybach Cup – Best Fitness Trainers Physical Fitness Competition," "Club Presidents' Practical Role Model Sharing Session," "Club Presidents' Themed Salon," and multiple marketing training sessions, featuring authoritative leaders from industry associations, representatives of leading domestic fitness industry enterprises, major domestic e-commerce players, presidents of top national chain fitness clubs, specially invited lecturers from Tsinghua University's CEO program / Top 10 strategic marketing practitioners in China.
Highlights of this summit:
* Maybach 2014 China Fitness Industry Summit - E-era Marketing Revolution: Jointly organized by the authoritative national body, the China Stationery & Sporting Goods Association, together with China’s top commercial fitness equipment brand, the Maybach Fitness Industry Group, and professional exhibition group Denah Exhibition Group. The summit gathers heavyweight elite guests and over a thousand senior executives from fitness enterprises/clubs to discuss topics such as e-commerce marketing and profit model innovation in the fitness industry. Here, not only are ideas proposed, but solutions are provided.
* Maybach Cup – Best Fitness Trainers Physical Fitness Competition: Focused on the development of China’s fitness industry, showcasing the charisma of fitness trainers, promoting interaction within the industry, spreading industry information and knowledge, further enhancing industry cohesion, and guiding the standardized and orderly growth of the fitness sector. This competition will use fitness testing machines as the main competition equipment, and the winning fitness trainers who outperform others will receive prize money totaling tens of thousands of yuan, and will also qualify directly for the finals to be held in Wuhan in May 2014, competing for the ultimate Mercedes-Benz Smart prize.
* Club Presidents' Practical Role Model Sharing Session: Inviting presidents and elites from top national chain fitness clubs to share winning strategies with greater practical significance, based on their many years of experience operating chain clubs, covering all aspects and levels of the process.
* Club Presidents' Themed Salon: A top-tier feast of collisions between the ideas and wisdom of industry elites — in the "Dialogue" session of this salon, you can not only listen to industry elites discussing topics such as club development and business model innovation, but also seek advice from top industry strategists on any operational challenges you may face.
* Marketing Training Sessions: Featuring Yan Zhimin, one of China’s Top 10 Strategic Marketing Practitioners and a specially invited lecturer for Tsinghua University’s CEO program — the creator of the non-war marketing theory and the human-oriented marketing system, and a trainer who has perfectly integrated practical marketing courses with coaching techniques. Yan will provide marketing training sessions on issues encountered in corporate marketing processes, how to innovate in marketing, and how to foster employee motivation and loyalty. Yan has served numerous well-known domestic and international enterprises.