In early 2014, New Century Industrial Group and New Century Hotels Group jointly launched the “Where to Go for Spring Festival – Top 12 Recommended New Century Hotels” themed event. Recently, the event organizers have carefully prepared an exclusive, customized “Spring Festival feast” for consumers. Centered around these 12 hotels, the New Century Hotels Group's official website has launched 15 “Where to Go for Spring Festival” special discount package deals. These packages offer one-stop services including dining, accommodation, and sightseeing, with special prices starting from just ¥498. The sale of these activity packages will end on February 28.
As the Year of the Horse’s Spring Festival approaches, many people have already started preparing for the holidays. With improving economic conditions, ways of celebrating the New Year have become increasingly diverse. Traveling during the Spring Festival has gradually become one of the most popular ways to celebrate. This Spring Festival, amid the still-crowded travel rush, the 15 special discount packages from the New Century Hotels Group’s “Where to Go for Spring Festival” themed event are more like 15 travel plans tailored for everyone, ensuring that your Spring Festival journey in the Year of the Horse won’t turn into a “miserable trip.”
It is understood that the 12 New Century Hotels featured in the “Where to Go for Spring Festival” themed event were jointly recommended by the New Century Hotels Group and mainstream media professionals across various regions. These 12 New Century Hotels are distinctive in their own right, enjoy excellent user reviews, and are surrounded by rich scenic resources. Among the 15 special discount packages, there is one set in Lishui, known as the “Pure Land and Rustic Beauty of Southern Zhejiang’s Forest Sea,” featuring beautiful scenery, ancient villages scattered throughout, where you can stay at the Lishui Overseas Chinese New Century Mingdu Hotel and take a walk through the Mei Yuan Terraced Fields. Amid the unique natural landscape, mountains, water, terraces, and villages blend harmoniously, allowing you to experience long-lost emotions deep in the green valley. The original price of this package is ¥1240, but now enjoy a special price of ¥498 via the New Century Hotels Group's official website; another is from Changchun, a top destination for ice and snow tourism. In addition to staying at the Changchun New Century Mingdu Hotel and enjoying a buffet with a mix of Chinese and international flavors, you can also cast off the burdens of daily life, put on ski gear, hit the slopes, and ski all day, experiencing a carnival in a winter wonderland. The original price of this package is ¥2466, but now enjoy a special price of ¥1299 via the New Century Hotels Group's official website; another is located in Pu’er, Yunnan, known as a paradise for vacation and wellness. The Pu’er New Century Meizi Lake Hot Spring Hotel is situated within the Meizi Lake Scenic Area in Pu’er, Yunnan, with pleasant temperatures year-round, nestled against mountains and water, and picturesque scenery. You can visit the Tea Expo Garden, taste Pu’er tea, explore the Sun River National Forest Park to discover the wonders of flora and fauna in the primeval forest, and experience a dreamy utopia in Pu’er. The original price of this package is ¥2380, but now enjoy a special price of ¥800 via the New Century Hotels Group's official website; and there is one from Ningbo Jiulong Lake, known as the “Shangri-La of Eastern Zhejiang.” The New Century Ningbo Jiulong Lake Resort is located within the Jiulong Lake Scenic Area, boasting beautiful scenery and an exceptionally high concentration of negative oxygen ions. Although the way people celebrate the Spring Festival has undergone new changes, the traditional value of family reunions remains deeply rooted. The hotel has specially prepared a New Year’s Eve family dinner package so guests can experience the feeling of an unrestrained “home away from home.” The original price of this package is ¥2666, but now enjoy a special price of ¥799 via the New Century Hotels Group's official website.
In addition, the event organizers have actively utilized new media such as mobile apps, Weibo, and WeChat to promote the event brand and provide online services, promptly gathering feedback, ideas, and requests from guests, continuously improving and upgrading services. It is understood that the New Century Hotels Group launched a micro-event related to the “Where to Go for Spring Festival” themed event on its Sina Weibo official account, which saw over 2000 netizens participating in the interaction within a single day. One netizen commented, “It’s amazing that a five-star hotel can launch such an event. I hope there will be more like this.”
A relevant official from the New Century Hotels Group stated that the launch of the “Where to Go for Spring Festival” themed event aims to create a vacation experience with a homely feel and better cost-performance, enabling more consumers to both stay comfortably and enjoy an unforgettable Spring Festival travel experience. Details of each package can be found by visiting the New Century Hotels Group’s official website.