DISCOVERY EXPEDITION unveils its spring and summer new collections at ISPO
On February 19, 2014, the American premium outdoor brand Discovery Expedition showcased its spring/summer new arrivals at ISPO Beijing 2014, the Asia Outdoor Trade Show & Fashion Exhibition. The booth featured zigzag-shaped apparel displays, equipment panel walls, and branded "X" display racks. The Discovery self-driving area attracted considerable attention from auto-touring enthusiasts.
Discovery Expedition booth panoramic view
Discovery Expedition spring/summer new arrivals
The American premium outdoor brand Discovery Expedition originates from the U.S. Discovery Channel and carries an authentic exploration heritage, closely linked to outdoor sports. Its product lines cover three major series: wilderness survival, self-driving, and camping. In 2013, Discovery Expedition officially entered the Chinese market, embarking on an extraordinary self-driving journey of “magical nature, mysterious culture, and resilient life” with Chinese consumers. It has designed and launched high-quality, functional professional self-driving gear tailored for avid explorers.
In 2014, Discovery Expedition has partnered with Land Rover’s globally certified professional instructors to craft exclusive “extraordinary journey” self-driving routes, inviting you to discover China by road. The first stop: the extraordinary journey in Xinjiang. Immerse yourself in the breathtaking fusion of sky and land in Ili, explore the culture of nomadic peoples around Kanas, and feel the enduring vitality of the Tianshan Mountains. Discover the wonder of nature, uncover the depth of human history, and experience the resilience and allure of life. Discovery Expedition is a way of life, advocating a new self-driving experience that awakens your innate spirit of exploration, empowers you to master a grand life journey, and makes life an extraordinary, one-of-a-kind adventure.