Leaders from Green Field Network and Toread Group jointly launched Green Field Travel
Attending the event were Mr. Sheng Faqiang, Chairman of Toread; Mr. Peng Xin, President; Mr. Zhang Cheng and Mr. Jiang Zhongfu, Vice Presidents; Mr. Zhuo Guang, CEO of Green Field Network; and Mr. Xiao Jingge, Vice President. They gathered with over 200 new and old friends and distinguished guests, including media representatives, suppliers, financial analysts, and opinion leaders in the outdoor travel community, to share Green Field’s future strategic plans and discuss new trends in the outdoor travel market.
Gathering Unique Global Travel Experiences – Various Premium Outdoor Travel Routes Unveiled at the Event
In his speech at the event, Mr. Sheng Faqiang shared insights on the future strategy of the Toread brand, discussed the concept of building an outdoor ecosystem under internet thinking, and looked ahead to the future of China’s outdoor industry. Professor Zhu Yan from Tsinghua University's School of Economics and Management, an information technology expert and strategic advisor to Green Field, analyzed and commented on the significance of Toread’s strategic expansion. Meanwhile, Mr. Zhuo Guang, CEO of Green Field Network, presented the history and future plans of Green Field Network, stating that the launch of Green Field Travel marks a new milestone in Green Field’s development. With more diverse outdoor travel activities, deeper travel experiences, and a broader platform, the future of outdoor adventures awaits everyone’s personal exploration.
Mr. Sheng Faqiang, Chairman of Toread Group, Delivers a Speech at the Event
At the event, supplier representatives of Green Field Travel introduced their flagship products, including Kilimanjaro Safari Tours by “Huwans,” Europe’s outdoor trekking experts; Antarctica Ice-breaking Expedition Tours by Demei International, a high-end Chinese travel service provider; and a self-drive road trip across America’s Route 66 by “Tian Xing Jian,” a global customized travel destination service agency. These internationally and domestically attractive, unique travel routes mean that outdoor enthusiasts can now explore the world through the Green Field Travel platform and immerse themselves in a wide range of distinctive outdoor travel offerings.
Mr. Zhuo Guang, CEO of Green Field Network, Delivers a Speech at the Event
Combining Transactions with Community – Building a Global Travel Service Platform
With the launch of the international domain name lvye.com, Green Field Network will intensify its brand promotion efforts. Lvye.com, positioned as “Green Field Travel,” serves as a global outdoor travel service platform, focusing on developing high-quality outdoor travel products both in China and abroad, on top of conventional outdoor activities. Meanwhile, the existing lvye.cn will continue to operate as the “Green Field Community,” maintaining its forum, SNS, information sharing, and group travel services following optimization and redesign.
Recently, “Green Field Travel” has fully launched its merchant recruitment campaign, targeting top-tier domestic outdoor clubs, deep-experience travel agencies, high-end overseas travel agencies, high-altitude expedition service providers, scientific expedition organizers, as well as qualified and service-guaranteed travel service providers catering to premium user groups.
As a travel service platform tailored for outdoor enthusiasts, “Green Field Travel” will gather distinctive and quality-assured product suppliers with unique route resources from around the world to launch globally immersive outdoor experience products. It will also stimulate merchants’ marketing initiatives and the creation of unique routes, continuously enriching the selection of high-quality travel products. Additionally, Green Field Network will provide comprehensive support services including business matchmaking, merchant service evaluations, transaction guarantee payments, travel insurance, and after-sales complaint handling mechanisms. Ultimately, this will complete the entire consumer travel experience loop on the platform, effectively addressing concerns such as merchant selection, payment security, and personal safety. This will further enhance the platform’s reputation and establish it as the “Tmall” of outdoor travel.
Professor Zhu Yan, Tsinghua University School of Economics and Management, Information Technology Expert, and Green Field Strategic Advisor, Delivers a Speech
Domain Arbitration Success – Established Outdoor Community Pushes Forward Outdoor Travel Transaction Platform Development
Green Field Network is China’s first and currently largest online platform for outdoor travel activities, with 15 years of operational experience in the outdoor activity space. Its main services include providing platforms for activity publication, registration, and travel services for outdoor travel businesses, guides, and travelers. By the end of 2013, it had 3 million registered users, nearly 500,000 annual travelers, 100,000 shared outdoor routes, 2.45 million photos, and over 4,000 certified guides. It enjoys widespread recognition and influence in the outdoor travel sector.
In March this year, after applying for legal arbitration with the Asia Domain Name Dispute Resolution Center (ADNDRC) under the Hong Kong International Arbitration Centre, Green Field successfully reclaimed the lvye.com domain name free of charge and began operating the “Green Field Travel” product using this domain.