On April 19, HowToTrip, Europe’s largest outdoor group, joined hands with Decathlon and Quechua to organize a grand one-day free hiking event. This collaborative mountain adventure aimed to allow more people to experience the joy of nature and the outdoors with Decathlon, enhance Decathlon’s brand image, and promote knowledge about outdoor gear as well as the LNT environmental philosophy.
HowToTrip selected 28 hiking routes across the country, with a total of over 2,000 new and existing Decathlon members from 44 Decathlon stores nationwide participating in the event. Meanwhile, HowToTrip deployed 150 experienced outdoor guides to lead the hikes throughout the day, ensuring an orderly event while the unique styles of the guides also enlivened the atmosphere on site.