On May 28, the 2014 launch ceremony of "The Power of Walking," a spiritual development public welfare project initiated by Chen Kun, was held at Tsinghua University, officially marking the beginning of the fourth season, “Heart?Trace Dunhuang.” In addition to Zhou Xun and Sun Mian, who were present at the first launch to witness four years of the project’s development, Pan Shiyi and Wang Liping also attended as guests and shared with college students the most essential qualities and insights gained on their entrepreneurial journeys. This year, NORTHLAND once again serves as the sole official equipment sponsor of "The Power of Walking," equipping all team members with a full range of outdoor gear solutions to ensure participants can complete this spiritual journey in comfort and confidence under professional guidance.
[Walk in Comfort, Find Yourself Freely]
It is reported that this year’s “Heart?Trace Dunhuang” will take place in late July to early August in Dunhuang, and the recruitment is targeted at young entrepreneurs nationwide. Chen Kun stated, “On the path to realizing dreams, firm belief and clear self-awareness are essential. I hope The Power of Walking can provide them with such inner strength.”
As a public welfare project focused on spiritual development, it aims to encourage people to quiet down through the most instinctive act of walking, engage in dialogue with their inner selves, gain positive inner energy, and spread that positivity to others. The philosophy promoted by "The Power of Walking" aligns perfectly with NORTHLAND’s brand concept of “Walk in Comfort, Find Yourself Freely.” The simplest power in life is walking, and NORTHLAND hopes to convey a positive attitude and lifestyle through this most basic activity—helping more people understand and love the outdoors, while achieving spiritual purification and elevation.
[Once Again Together: NORTHLAND and Chen Kun Walk Side by Side]
Previously, during the "The Power of Walking" Himalayan Journey and the "Walking the Sunlit City" events, Austrian NORTHLAND and "The Power of Walking" had already established excellent collaboration. This is due not only to their shared high regard for advocating freedom of the spirit but also because the comfort of NORTHLAND’s professional outdoor gear received unanimous praise from Chen Kun and all members of “The Power of Walking” during their journeys.
To ensure participants could communicate with nature most comfortably and freely, achieving the deepest possible spiritual purification and elevation, NORTHLAND provided tailored walking gear solutions based on the climate and road conditions along the route. This enabled participants to enjoy physical comfort under the professional protection of NORTHLAND outdoor equipment, better liberate their minds, and experience a perfect harmony between body and nature.
[Zhou Xun and Sun Mian Reunite at Tsinghua for The Power of Walking]
As the founder of New Weekly and co-initiator of "The Power of Walking," Sun Mian has joined the project since 2011, walking every year without fail for four consecutive years. It is understood that the bond between Chen Kun and Sun Mian was also forged through "The Power of Walking."
As a good friend of Chen Kun, Zhou Xun shares his passion for public welfare and has always strongly supported each other’s charitable projects. At the first launch ceremony, Zhou Xun joined Chen Kun in a tent-pitching competition. At this year’s launch, Zhou Xun, who had just returned from abroad, not only offered her blessings on-site but also expressed her desire to participate in this summer’s "The Power of Walking" event—donning NORTHLAND gear and walking through Dunhuang with Chen Kun.
At the event, initiator Chen Kun announced that registration for the new season would officially open on June 1. Eligible individuals can sign up via the official website of Dongshen Tonghua, dedicated sections on major portal websites for "The Power of Walking," @ChenKun and @ThePowerOfWalking on Sina Weibo, the "ChenKun Micro World" WeChat platform, the "ChenKun Easy Station" Yixin platform, and the NetEase News app. NORTHLAND will also share updates on its official Sina Weibo account @AustrianNORTHLAND and WeChat subscription account: Austrian NORTHLAND. Stay tuned for more information.