In recent years, China's running market has shown explosive growth. The running community has expanded rapidly, with an increasing number of events such as marathons and trail runs. Internationally renowned professional running brands have begun to take notice and attempt to enter the Chinese market, while traditional domestic outdoor retailers are starting to explore the sale of specialized running gear, and strong outdoor brands are expanding their running product lines. A series of industry data indicates that a brand-new running era has arrived. Riding the wave of this running boom, the second edition of the Mountain Challenge will be held during the 2014 Asia Outdoor Exhibition (on the evening of July 25).
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The 2014 "NORTHLAND Cup" Sanfo Outdoor "Mountain Challenge" Purple Mountain Fluorescent Run is a fun, participatory outdoor trail run jointly created by Nanjing Ningfei International Exhibition Co., Ltd. and Beijing Sanfo Outdoor Sports Management Co., Ltd. Its aim is to better promote outdoor sports, champion the spirit of athletics, deliver an exciting fluorescent night run for running enthusiasts, bring a refreshing splash of color to Nanjing’s hot summer, and present an exhibition that feels closer to everyday life for the city’s residents.
This event has partnered with numerous outdoor brands that will showcase the features of professional outdoor gear—from clothing to equipment, from lighting to reflective markers—in all aspects, while also providing the most comprehensive support. The race will take place in Nanjing Zhongshan Sports Park, aligning with the park’s theme while further highlighting Nanjing’s outdoor resources and well-maintained, professionally managed environment. The "Mountain Challenge" Fluorescent Run is currently the only nighttime running competition in China, featuring a course illuminated by outdoor light sources and reflective materials that offers runners an exhilarating and thrilling experience. Participants will take in the night view of Nanjing from the Purple Mountain, enjoy the thrill of exertion, and be part of a breathtaking scene alongside glowing fireflies.
The race is divided into the "Heroes Challenge Group" and the "Fluorescent Experience Group," with the top three winners receiving attractive prizes such as ultra-lightweight three-layer jackets, butterfly-wing running shoes, and backpacks.
Registration Channels
Sanfo Official Website: http://travel.sanfo.com/saishi/pss/zhinan.asp
Official WeChat: @sanfo-outdoor
Official Weibo: @Sanfo Outdoor
Registration Hotline:
Nanjing: 025-84726512 or 13851652253 (Chi Xufeng)
Beijing: 010-62015550/59 ext. 11, 010-62043094
Email: huodong@sanfo.com