Dreaming Together,2014Year Gore-Tex?Outdoor Dreams Come True Awards Ceremony Held in Beijing
Scaling6119Meters, Queer Mountain’s Second Peak——Dopu Ezha Peak, a women’s climbing team also reached the snowy heights; loaded trekking through the “Alps of Tibet,” the Boshula Mountain Range, to discover blank spots on the map; trekking to the ends of the world——Tasmania, writing another legend in life; pausing in the Greater Shangri-La, where high school students under the night sky searched for the beauty of starlight through their lenses; self-driving to explore Qaidam, descendants of northwestern China’s builders driving to uncover one of the world’s most breathtaking yet forgotten places. Now, they are all about to set off!
2014Year7October31, the 8th “Endless Experience——Gore-Tex Outdoor Dreams Come True” Awards Ceremony and Departure Ceremony was grandly held. Awards such as the “Travelers’ Special Award,” “New Explorers’ Dream Destination,” and the five major annual champions were announced one by one. Nearly40renowned domestic outdoor sports personalities,200brand representatives, industry experts, media reporters, and a large number of outdoor enthusiasts gathered together to witness this dream-filled celebration. Among them, the overall annual champion received travel funds provided by Gore and a full set of Gore-TexThe North Face?,KOLON SPORTbrand,NORTHLAND(Norrøna) brand, Subaru brand,BLACK
YAK?(Black Yak) brand,OZARK GEAR(Ozark) brand outdoor gear.?Gore-Tex outdoor equipment.
A New Outdoor Scene Creates a Visual Feast of Dreams
In2007, Gore officially launched the “Endless Experience——Gore-Tex Outdoor Dreams Come True” activity, collecting outstanding travel plans online and selecting annual champions. From the first edition’s285dream plans that have “traveled” to today, driven by dreams,121million people have participated in the event, generating40343dream plans. Looking back on the eight-year journey of the event, Zhang Jingwei, Marketing Director of Gore’s Textile Business Unit in China, said: “Each year, the Gore-Tex Outdoor Dreams Come True activity attracts more and more consumers to actively engage in outdoor sports. They enjoy nature, experience the outdoors, and discover unique joys different from urban life. These years belong to an increasingly passionate path for outdoor enthusiasts, as well as the growing and flourishing journey of the Gore-Tex Outdoor Dreams Come True activity.”
17Chen Keyu (right), a
high school student, won the annual championship in the outdoor photography category with his “Star Photography Project”1990Youth documentary filmmaker Lü Xiaobo, born in [year], plans to embark on a journey from the ancient town of Jinshi in western Hunan, traveling through the Three Gorges, Qinghai Lake, Dunhuang, Lhasa, and Golmud, using film to document an untamed journey through the depths of time. Middle school physical education teacher "Wild Crane," who has years of experience teaching in western China’s remote regions, plans to cycle across Tibet and capture the most authentic Tibetan culture and scenic beauty along the way. That evening, their visionary plans earned them the "Traveler Special Award."
At last year’s Outdoor Dreams Come True event, the Outdoor Pioneer Camp—jointly established by Gore, China Outdoor Information Network, and Peak Outdoor Sports School—was officially launched. At this year’s awards ceremony and departure ceremony, representatives from all three parties took the stage together, sharing the next phase of the Pioneer Camp’s “growth metrics” two years after its inception with a set of symbolic figures: the number of pioneers exceeding1000individuals, online interactions reaching150million, and total audience impact surpassing600million.
Zhang Jingwei (center), Marketing Director of Gore’s Textile Business in China,alongside Sun Bin (left), Principal of Peak Outdoor School, and8264CEOYang Wei
The evening’s highlight came during the announcement of the “New Explorers’ Dream Destination.” After months of online voting by netizens, the top ten “Most Desired Destinations” of the “Endless Experience, Gore-Tex Outdoor Dreams Come True” campaign were finally revealed: Namtso Lake, Kanas, Kubuqi Desert, Wugong Mountain, Yubeng, Shennongjia, Qinghai Lake, Gongga Mountain, Shata, and Xiaowutai.——Endless Experience, Gore-Tex Outdoor Dreams Come TrueAfter judges and dream mentors recommended ideal routes for the top ten destinations based on factors such as travel difficulty, Namtso Lake was selected as the final destination.
It is reported that the “New Explorers’ Dream Destination” segment was designed to lower participation barriers and help more consumers realize their unfulfilled outdoor dreams. Following the announcement of the top ten “Most Desired Destinations,””Gore launched the “Dream Relay” online campaign, encouraging those unable to travel to share their dreams, helping more outdoor aspirations come true. That night, amid the symbolic sound of heartbeats representing individual dreams, Wang Xin—a seven-year veteran judge, Gore Outdoor Hero, and captain of the Mountain Rescue Team at the Ministry of Civil Affairs’ Emergency Rescue Promotion Center—took the stage as the Dream Messenger. Carrying the “New Explorers’ Dream Destination” flag symbolizing the spirit of adventure, he ran to the main venue and handed it over to Zachary Zhuang (right), General Manager of Gore’s Textile Business Asia Pacific Market and General Manager of the Apparel Division in China, andThe North Face?the Senior Retail Brand Experience Manager for the brand in Asia Pacific,Matt Burbachwho then passed it toMr. Shiyi Lang, an outdoor hero, mountaineer, and philanthropist serving as the trip leader. This time, Shiyi Lang will lead lucky consumers and those unable to travel in fulfilling their outdoor dreams through the “Clear Sky Lake Mission.” Along the way, they will experience the unique charm of Tibetan culture, pause at the dream destination——“Sky Lake” Namtso, and undertake an eco-friendly trek to protect the lake’s clarity while warming the hearts of children at schools in the Tibetan region.
The five winning teams announced that evening as overall annual champions were selected from16103dream applications following a three-month proposal submission and evaluation process. The Professional Mountaineering Champion Team broke tradition by fielding an all-female squad to summit Dupuo Ezhao Peak at an altitude of6119meters. The Outdoor Photography Champion Team vowed to capture nighttime landscapes and starry skies through their lenses, including a young but seasoned outdoor enthusiast aged just17years old who has already traveled across five Asian countries and more than ten Chinese provinces. The Outdoor Self-Driving Champion Team, led by Zhang Qingzhe—a second-generation Qaidam native from Qinghai—will drive a Subaru “battle vehicle” provided by Subaru to explore the breathtaking yet lesser-known snow-capped mountains and glaciers of the Qaidam region. Together with the Hiking Champion Team “Crossing the End of the World—Tasmania” and the Wilderness Traverse Champion Team “Exploring the Boshula Range: Loaded Hiking Traverse Plan,” they will set out on their dream journeys with financial sponsorship and equipment support from the Gore-Tex brand and its partners.——Tasmania ”, the winning team of the Wilderness Traverse category, “The Boshula Ridge Heavy-Load Hiking Traverse Exploration Plan,” together at Gore-Tex?Gore-Tex
Zachary Zhuang (second from right), General Manager of Gore’s Textile Business Asia Pacific Market and General Manager of the Apparel Division in China,took the stage with partners to launch the departure ceremony
Thus, the travel phase of the eighth “Endless Experience, Gore-Tex Outdoor Dreams Come True” campaign officially commenced. For more exciting travel information, please visit the official Outdoor Dreams website.——Endless Experience, Gore-Tex Outdoor Dreams Come True