Hengdian's summer promotion campaign, with unprecedented discounts
The time-limited summer online promotion targeting students, teachers, families, and other groups has passed its halfway point. According to information from Hengdian World Studios, the summer promotion has led to a sharp increase in visitors booking tickets online. In July, the number of online bookings grew by 86.31%, sales revenue increased by 99.71% to nearly 20.13 million yuan, and sales on non-Saturdays—when the promotion is especially active—soared by 102.46%, achieving remarkable results for the scenic area.
Hengdian Dream Valley Scenic Area’s “Water Music Festival” event attracted a large number of tourists
Up to now, summer promotions such as “70% off for teachers on non-Saturdays” and “200 yuan discount for family trips” continue to gain traction, and the campaign will run until the end of August. Hengdian World Studios’ distinctive film and television theme culture, rich humanistic charm, perfectly integrated performances of film, television, and technology, as well as a variety of colorful summer activities such as the “8th Anniversary of Dream Valley” and the “Palace Camping Festival,” have captured the attention of wave after wave of visitors. Choosing to travel on non-Saturdays to avoid the crowds truly allows visitors to enjoy real discounts on their “Hengdian summer journey”!