China’s first large-scale highway music festival combining road trips and music!!
Gather all wheeled vehicles to race across thousands of miles of highways with music!!
Join us!! Travel the road with musicians to our three-day dream stage!!
Route period: September 20 – October 3, 2014
Event period: October 4 – October 6, 2014
Event location: Dunhuang Ancient City, Gansu Province
Ticket information
Tickets:
Pre-sale: 80 RMB (single day) / 220 RMB (three-day pass)
On-site: 120 RMB (single day) / 300 RMB (three-day pass)
Official online ticketing: Yongle Ticketing www.228.com.cn
Official e-ticketing: www.mosh.cn
Contact us:
China Highway Music Festival Sina Weibo: http://weibo.com/roadfestival
China Highway Music Festival WeChat Official Account: China Highway Music Festival
2014 First China Highway Music Festival? Dunhuang Desert Music Festival
With the launch of the 2013 large-scale documentary “Music Road Trip,” six diverse musical groups traveled six routes across mainland China, covering a total distance of over 20,000 kilometers. This marked the first-ever creation of a “singing on the road” lifestyle. Now, the 2014 First China Highway Music Festival? Dunhuang Desert Music Festival makes its grand debut, once again pioneering a new way to experience the “spirit of the road” through music. This will be a new way of musical life that will influence you for a lifetime!!
An unprecedented music festival theme!!
The “2014 First China Highway Music Festival? Dunhuang Desert Music Festival” is China’s first and most influential large-scale highway music festival, featuring free travel, self-driving road trips, outdoor music gatherings, outdoor camping events, and the only national music festival set against a desert backdrop.
A highly meaningful gathering format
From multiple provinces and cities across the country, along various routes, tens of thousands of cars, motorcycles, RVs, and bicycles, along with dozens of bands and artists, travel together with the convoy. Over half a month, they share everything along the way in their most authentic state through their own musical expressions—this is a musical lifestyle beyond your imagination and beyond what you’ve ever seen!! Massive crowds and a sea of vehicles converge on the desert music festival, forming a powerful lineup. This festival is more than just a three-day “gathering”—it will be a celebration of your life’s journey.
An incredibly enticing open venue
The vast and mysterious Dunhuang Ancient City was once the seat of the Han Dynasty’s Dunhuang Commandery, located in the heart of the oasis along the middle and lower reaches of the Dang River. Established as Shazhou in the Tang Dynasty, Shazhou Lu in the Yuan Dynasty, and Shazhou Wei in the Ming Dynasty, its site has remained continuous, with architecture exuding a strong Western Region flair. The city features three gates—east, west, and south—and towering gate towers that have never been relocated.
An extremely diverse musical lineup
Rock musicians traveling with the convoy arrive in Dunhuang to take the stage. From emerging rock acts to veteran powerhouses; from kings of folk to bands representing various regions; the experiences of a half-month journey will bring the most “extraordinary” sounds and unprecedented performance energy!!
You may have seen their performances before, but you’ve never felt such a passion for revelry on the road!!
China’s first music festival set against a real desert backdrop
Highway Voice Stage (top musicians, bands, indie artists, mobile classroom performance showcases)
Freedom Dreams Stage (featuring independent musicians, folk music, and fan-created music)
A music stage seamlessly integrated with the Dunhuang Ancient City and the vast desert creates a dreamlike setting. Unique audience seating in motorcycle formations and RV campsites offer the coolest way to experience a real mirage.
The most insane level of full participation
Want to party with top musicians, bands, independent artists, and folk ensembles?
Nearly 20 groups of musicians traveling with their convoys represent some of the highest-level original talent in contemporary China. Along the journey, they will interact, collaborate, and improvise with local musicians and folk artists, filling the trip with surprises and unpredictable moments. Join in to enjoy a variety of fresh musical experiences and feel the true power of music. This is the most authentic showcase of the current state of original music in modern China.
Follow our official updates in real time—you get to choose the mystery guest stars who will join us on this free-spirited musical journey. We’ll listen to your votes on the official interactive platform, then take cameras to find and invite musicians to join our festival. The entire process of inviting them to travel to Dunhuang will be documented and broadcast in the Gansu TV documentary *Highway Music Festival* as well as in a charity-themed travel documentary on Travel TV.
The most comprehensive multi-media coverage
Want to help us spark a nationwide wave of outdoor adventure, travel, music, and fashion culture? Led by China Central Television, Travel TV, Beijing TV, and Gansu TV, nearly 100 major media outlets—including video platforms, radio, large web portals, niche outdoor websites, and communities—will provide full-scale tracking and coverage. Professional filming crews will create passionate documentaries on-site, and multi-platform media will bring this high-energy musical road trip to audiences everywhere. Join us in shaping new highway heroes.
A one-of-a-kind desert biker outdoor carnival
The 14th Anniversary Gathering of Motorcycle Bar
Motorcycle stunt performances
Motorcycle customization culture exhibition
Motorcycle safety training camp
Flea market
Off-road themed activities
Off-road 4x4 vehicle arena races
Off-road vehicle model show
4x4 customization culture exhibition
RV-themed activities
RV experience camp
RV culture and camp development forum
RV DIY modification exchange
Self-drive tour themed activities
Self-drive travel forum
Self-drive tour route recommendations and expo
Challenging extreme sports demonstrations
Paragliding
Extreme kite flying
Sandboarding
All-terrain vehicle (ATV) dune climbing challenge
Highly creative and thoughtful music festival events
The most sincere public welfare – Mobile Classrooms
Mobile Classrooms
Courses taught by public welfare volunteers at schools along the route, providing on-site public education.
Material donations
Public welfare volunteers donate musical instruments, sports and cultural supplies, and other items to schools along the way.
Music teaching
Select 20–30 children from the Mobile Classrooms to receive formal music training from musicians during the journey, and perform as the finale act on the stage of the music gala.
The most entertaining film special – Outdoor movies and documentaries
Outdoor movie and documentary screenings
China Outdoor Documentary Development Forum
The cutest gathering of creativity – A creative market to enjoy while listening
Cultural derivatives and exclusive event merchandise
Original music
Original design
This is a unique dream journey, and also a dream trip that sets off with music.
Hurry up, bring your favorite music, and let’s set off together!