Recently, Super 8 Hotels, a long-established hotel chain brand under the U.S.-based Wyndham Hotel Group, has once again become the focus of the hospitality industry — the hotel accepted an invitation from Baidu and officially launched Baidu’s “Direct Access Number,” becoming the first brand in the hotel industry to “take the plunge.”
On September 3, 2014, Baidu announced the launch of the “Direct Access Number” at the “Baidu World Conference” with great fanfare, providing a solution for traditional service industries transitioning to mobile internet. The “Direct Access Number” is an official service account for merchants on Baidu’s mobile open platform, allowing hundreds of millions of customers to access merchant services anytime, anywhere, through various means such as mobile search, @account, maps, and personalized recommendations. Its advantages include wide customer acquisition, high conversion rate, strong retention, and easy setup. Initially, the “Direct Access Number” will adopt an invitation-only system, with well-known traditional enterprises such as Haidilao and Liangzi Fitness among the first batch to join Baidu’s “Direct Access Number.”
It is understood that this year marks the 10th anniversary of the Super 8 Hotels brand entering China. Over these ten years, Super 8 Hotels has adapted to local conditions in China and continuously honed its internal capabilities under the influence of Chinese culture. From the selection of Proud Super 8 Stores and Super Featured Stores that enhance accommodation quality and customer experience, to the development of diverse, multi-scenario booking platforms such as the PC website, mobile website, app, and WeChat, Super 8 Hotels has kept pace with the times and stayed at the forefront of the industry through continuous efforts.
Now, Super 8 Hotels has once again taken the lead by launching Baidu’s “Direct Access Number,” providing a perfect hotel booking solution for the “lazy” among business travelers. Maybe you’re not keen on downloading an app, or you don’t know the official website address of Super 8 Hotels, or you simply don’t want to follow too many WeChat public accounts… BUT, none of that matters. Booking a room at Super 8 Hotels is now incredibly easy — just follow three steps: 1. Open the Baidu mobile browser; 2. Type “@Super 8 Hotels”; 3. Enter the city and dates for your desired hotel, and easily fulfill your booking needs.
Currently, Super 8 Hotels has leveraged the recommendation capabilities of clients like Baidu Maps to attract more business travelers in need to visit its properties, and by more precisely matching customer needs, turning passersby into customers. According to an interview with Mr. Ha, the person in charge of the Super 8 Hotels brand, he also stated: “The Super 8 brand has always placed great emphasis on providing customers with multiple hotel booking channels. With Baidu’s launch of the ‘Direct Access Number,’ Super 8 was bold enough to be the first, becoming the first business in the hotel industry to ‘take the plunge.’ In the future, Super 8 will introduce a variety of activities in mobile internet marketing, bringing more benefits to our members and customers.”
Extended reading: About Super 8 Hotels
Super 8 Hotels is part of the Wyndham Hotel Group, the largest hotel group in the world by number of properties, boasting nearly 40 years of hotel operation history and successful management experience across more than 2,300 properties. With the advent of the mobile internet era, Super 8 Hotels has consistently emphasized delivering convenient and fast experiences to customers through technological innovation. Not only has Super 8 Hotels been a pioneer in adopting new mobile platform technologies within the industry, but it has also invested heavily in the booming field of micro-marketing. From its official website, mobile website, mobile app, Weibo, Baidu Direct Access Number, to WeChat public accounts, Super 8 Hotels has achieved comprehensive coverage, staying ahead of other brands. It is precisely due to its consistent pursuit of service quality that Super 8 China has established a solid brand position in the highly competitive economy hotel market, earning strong support among discerning domestic consumers. Today, Super 8 Hotels has grown from a modest American hotel into one of the world’s largest economy hotel chains.