The annual Singles’ Day shopping season is when consumers stock up on great deals. In recent years, to provide a better shopping experience, e-commerce giants have begun to develop innovative “promotional cultures,” ensuring that consumers not only shop with confidence but also with joy. This year’s Singles’ Day, Toread—an outdoor brand that has consistently stood out in major promotions—will not only offer its usual attractive discounts but will also bring in its celebrity ambassador Wang Feng to serve as the celebrity store manager. He will personally handle customer service and package deliveries. Consumers can get up close and personal with the star at any time and “rock together” with Toread in the red November.
(Toread’s official Tmall flagship store during Singles’ Day: Wait for the peak to come and rock together, with discounts starting from 40% off)
In this year’s Singles’ Day promotion, in addition to offering strong discounts starting from 40% off, Toread provides shoppers with multi-tiered coupons that can be claimed in advance on its Tmall flagship store before making purchases, allowing for additional savings on top of the discounts. On the day of the shopping carnival, simply spend a minimum of 599 RMB in a single order to receive a free insulated water bottle worth 199 RMB, or spend 999 RMB to get a free professional outdoor backpack worth 499 RMB. With multiple offers, consumers can truly enjoy the thrill of Singles’ Day shopping and “rock together” with Toread.
(Toread’s Singles’ Day: Wait for the peak to come and rock together, with multiple discounts)
(Toread’s Singles’ Day: Wait for the peak to come and rock together, with exclusive Wang Feng-designed wide deals)
The most exciting part of this promotion is undoubtedly Wang Feng himself stepping into the role of Toread’s celebrity store manager, appearing live in Toread’s official Tmall flagship store to engage face-to-face with consumers. On Singles’ Day, Wang Feng will personally ring in the midnight start of the Toread promotion, and he will personally arrange for the warehouse dispatch, complete the shipping form, and hand over the package to the courier for the first order placed that day—ensuring delivery within 15 minutes for a true “lightning-fast first order.” Additionally, Toread will set up a 1,000-person Wangwang group where celebrity store manager Wang Feng will answer questions and interact directly with shoppers. Beyond the chance to connect closely with celebrity store manager Wang Feng, Toread has also prepared a series of Wang Feng-themed apparel and gifts for fans this year. Consumers can purchase Wang Feng-customized windbreakers at discounted prices and even have the opportunity to win hourly no-purchase-necessary giveaways running 24 hours a day, including 10 VIP concert tickets to Wang Feng’s shows and clothing items personally signed by Wang Feng—“Feng-tastic” prizes that make this a one-of-a-kind “Rock ‘n’ Roll Singles’ Day.”
(Toread’s Singles’ Day: Wait for the peak to come and rock together, with Wang Feng as celebrity store manager for zero-distance interaction)
This promotional season, the “Feng” is spinning in—believing that fans of both Toread and Wang Feng will enjoy a unique Singles’ Day. Here, the customer service team at Toread’s official Tmall flagship store also kindly reminds all shoppers: to avoid congestion due to high traffic on Singles’ Day, shoppers may choose self-service shopping by selecting items in advance on the reservation page and following Toread’s official WeChat public account for the latest updates, sharing the shopping joy with Wang Feng and truly “rocking together”!
(Scan the QR code above with your mobile Taobao app or visit http://toread.tmall.com/ directly to explore Toread’s official Tmall flagship store and enjoy more discounts while rocking together in joy!)