Recently, according to official news, Phenix (Fēiníkè) will officially enter China before Singles’ Day. Numerous skiing enthusiasts in China will be able to experience professional skiwear tailored to Asian body types in a more accessible way. Phenix will first launch on Tmall, and its official Weibo account “Phoenix Official Microblog” (Weibo link: http://t.cn/R7T92Yq) has already gone live.All official information can be obtained from the Weibo account, including the opening date of the Tmall store, Singles’ Day promotional products, sales plans, and more.
It is understood that before the arrival of Singles’ Day, Phenix will gradually launch its official Weibo, official WeChat, and official Wangwang accounts. Moreover, the opening of the Tmall Phenix flagship store coincides with the e-commerce Singles’ Day shopping carnival, aiming to offer the biggest discounts to all domestic fans eagerly awaiting Phenix during this festive shopping event.
Phenix (Fēiníkè), which has been popular in Japan for 60 years, has been fully dedicated to all outdoor sports that challenge the limits since its inception and has consistently been the top choice for competitive gear among numerous world champions in extreme outdoor sports.
How to make functional clothing more fashionable has always been Phenix’s pursuit. This relentless commitment is the DNA that has continued in Phenix to this day.
As the brand sponsor of the Japanese national ski team, the Norwegian Olympic team, the Norwegian national alpine ski team, and the International Ski Federation (FIS), Phenix has long been recognized for its professionalism both within and outside the industry. In addition, Phenix is highly sought after by many royal families in Europe and Asia, becoming their designated gear for outdoor sports.
As a pioneer in the industry, Phenix was the first to establish an overseas R&D technology center, dedicating independent technology to the professional development and research of sportswear. With its own expertise, along with numerous exclusive patents and trademarks, Phenix has now become a leading brand in the high-end ski markets of Europe, America, Japan, and South Korea.
Domestic skiing enthusiasts have long lacked a formal channel to experience the charm of Phenix. The opening of the Tmall flagship store is truly a blessing for fans in China.