“True vacation, at NARADA!”
On November 14, 2014, the third-quarter product launch event of NARADA Hotel Group was successfully held at NARADA Resort Anji. Jiang Hanhua, Assistant President & Marketing Director of NARADA Hotel Group, Luo Qin, COO of Meadin.com, Xiong Xi, Regional Director of Tongcheng Travel, as well as over 60 distinguished guests from NARADA’s major business companies, exhibition companies, travel agencies, and others in the Yangtze River Delta region attended the event.
At this season’s launch, NARADA Hotel Group introduced the “Three Steps to Go — Unlock the Full NARADA Resorts Vacation Experience,” aiming to provide NARADA vacationers with a more convenient, comfortable, free, and relaxing holiday experience.
The so-called “three steps to go”: Step 1, choose your vacation destination
Sanya in Hainan, Lijiang in Yunnan, “Paradise on Earth” Hangzhou, or the “Beautiful Countryside” Anji, or even the uniquely “Australian” Perth... Of course, there are many more and even better vacation destination choices.
Nowadays, the positive development trend of China’s domestic tourism and vacation market continues to drive the growth of the domestic resort hotel brand market. As a Chinese domestic hotel group, NARADA has always been committed to building a leading Chinese resort hotel brand and has clearly put forward the resonant slogan “True vacation, at NARADA.” Currently, the group adopts a “resort-first” development strategy, choosing to break through in the high-end, high-quality resort market and continuously accelerating the strategic nationwide layout of the “NARADA Resort Hotels” brand.
At the launch event, Anji — this “Beautiful Countryside” that boasts numerous honors such as “the only county to receive the UN-Habitat Scroll of Honour Award” and “China’s Top Ten Leisure Cities for Strolling” — also attracted widespread interest and attention from the attendees. NARADA hopes to take this as a starting point to initiate a new one-stop vacation and leisure tourism model in Anji, striving to make NARADA Anji — a light-luxury, wild, landscape and pastoral resort — an unmissable new highlight of beautiful Anji.
Step 2, choose NARADA
With the maturation of the market, fast-food-style, superficial travel can no longer meet consumers’ needs, and expectations for high-end vacations are growing.
This time, NARADA Hotel Group has joined forces for the first time with China’s leading online leisure travel supplier — Tongcheng Travel — to fully establish a strategic partnership. Leveraging Tongcheng Travel’s absolute leading position in China’s attraction ticket booking market, the two parties have also enthusiastically launched the “10-Yuan Weekend Getaway” NARADA vacation enjoyment package. Choosing NARADA will undoubtedly be the best and most exciting interpretation of the vacation lifestyle experience.
Step 3, experience the vacation products and services
“NARADA Resort Hotels” are positioned as leisure resort hotels rich in Chinese cultural connotations, aiming to shape the era-defining essence and brand personality of “True vacation, at NARADA,” and fully promote a vacation lifestyle suited to the characteristics of the Chinese people. Based on the strengths of different resort hotels, NARADA strongly promotes a series of newly defined vacation themes such as “True Family Vacation,” “True Wellness Vacation,” “True Honeymoon Vacation,” and “True Slow Life Experience Vacation,” and will gradually develop vacation products and services aligned with these themes.
Through the above “three steps,” NARADA will join hands with Tongcheng Travel to truly launch the “NARADA Full Vacation Process Model,” which means: through a one-stop online platform for reservations, allowing NARADA vacationers to easily enjoy popular attractions and travel routes around their hotel after check-in, without spending “unnecessary” time or paying luxurious prices.
Meanwhile, with strong support from the Anji Tourism Commission, NARADA Resort Anji has also introduced the wonderful vision of “Travel Anji, Stay at NARADA, Enjoy True Vacation,” striving to elevate NARADA Anji to a quality service provider for one-stop Anji travel.
Vacation is a reflection of quality living. In this era of mass vacationing, how can we create a broad range of travel and vacation models? How can we enable tourists to truly enjoy the fun it brings? The “NARADA Full Vacation Process Model” — a one-stop travel and vacation destination model — will undoubtedly be the best choice.