China’s most influential travel media outlet, the magazine Fashion Travel under the Fashion Media Group, held the “2014 China Travel Golden List” Award Ceremony on November 28, 2014. The format of the event also sought change and innovation, integrating technology with travel. Inspired by the explosive vitality and trends in the tourism industry this year, the venue was the newly opened W Beijing Chang’an Avenue. The site utilized multimedia interaction, 3D effects, and sound-light-electric displays to deliver a stunning sensory and visual extravaganza for all attendees.
The Scene at the 2014 China Travel Golden List
The 2014 Golden List was not only a landmark award ceremony within the industry, but also served as a brand launch event. The “China Travel Golden List” announced its collaboration with Expo 2015 Milan during the event, joining hands with partner brands to set up in the Dream Big Pavilion during the exposition.
On the day of the event, over 60 mainstream media outlets and major video websites provided full coverage. Mr. Yu Hui, Executive Publisher of Fashion Travel, and Ms. Huang Yun, Editor-in-Chief of Fashion Travel, were present at the event. The guest list included nearly 300 representatives from domestic and international tourism bureaus, foreign embassies in Beijing, international hotel groups, airlines, cruise lines, automotive, and fast-moving consumer goods industries. In addition, a remarkable lineup of domestic and international celebrities such as Zhao Ziqi, Kristy Yang, Gao Yunxiang, Tong Lei, Yu Xiaotong, Che Yongli, Xu Fei, the Tasty duo, Chen Yiling, and the Good Sister Band attended to lend their support.
Yu Hui (right), Publisher of Fashion Travel, attends the event
Zhao Ziqi on the red carpet at the 2014 Fashion Travel Golden List
As the most authoritative ranking in China’s travel industry, the “China Travel Golden List” has been successfully held for eight editions. Each year’s list reflects the development trends of China’s travel industry, leads the direction of travel consumers in China, and has had a broad and far-reaching impact.
Continuously building the most credible ranking in the industry
The “2014 China Travel Golden List” upheld the values consistently advocated by Fashion Travel — “low-carbon environmental protection and sustainable tourism.” From the launch of the list to the final announcement of the results, a span of three months was dedicated to continuous deliberation by industry experts and the seasoned team at Fashion Travel. Ultimately, awards were given across ten major categories encompassing various sectors of the travel industry, including festival tourism, destination promotion, online travel, livable lifestyle, corporate social responsibility, annual business travel hotel, annual resort hotel, annual hotel group, travel transportation, and annual public welfare star award.
Partnering with Expo Milan, Fashion Travel Enters the Dream Big Pavilion
After the award ceremony came an exciting and historic moment: the “China Travel Golden List” brand announced its collaboration with the Dream Big Pavilion at Expo 2015 Milan. Together with its partner brands, it will exhibit during the exposition to showcase the development journey of China’s tourism industry. A signing ceremony video was also played on-site. Yu Hui, Publisher of Fashion Travel magazine, together with Mr. Wang Jue, Chairman of the Asian Selection Dream Big Pavilion Organizing Committee for Expo Milan, held the signed cooperation certificate and, along with all the guests, witnessed this proud moment.
Award categories keep pace with the times, leading industry benchmarks
As the most authoritative travel award ceremony in China, the categories of the China Travel Golden List continue to evolve and innovate in line with the changing trends of the travel industry. The ten major award categories recognize brands that demonstrate excellence and leadership within the industry.
Award Category 1 – China Festival Tourism Award: Awarded to thematic festivals that are original, distinctive, lively and interesting, innovative in form, have clear selling points, communication appeal, and visitor impact.
Annual Festival Tourism Award:China Hainan Island Joy Festival, China Harbin International Ice and Snow Festival, China Luoyang Peony Cultural Festival, China-Dehong International Water-Splashing Carnival, Zigong International Dinosaur Lantern Festival, China (Xiangshan) Fishing Festival Opening
Festival Tourism Innovation Award: China International Jasmine Culture Festival, Chengyang Citizens Festival
Award Category 2 – Destination Promotion Award: Awarded to destination governments or tourism enterprises in recognition of outstanding market results and big data feedback achieved through targeted thematic marketing for specific destinations.
Tourism Bureau Promotion Award:Tourism Australia, Destination Canada, Tourism New Zealand, Singapore Tourism Board, U.S. National Tourism Organization, German National Tourist Board, Korea Tourism Organization
Livable Culture District Award:Tianjin Xianong Courtyard
Visual Presentation Award:Barco Belgium
Top Family-Friendly Destinations:Resorts World Sentosa, Singapore
Award Category 3 – Lifestyle & Wellness Living Award: Awarded to tourism real estate projects combined with boutique resort hotels, promoting a “Lifestyle & Wellness” way of life that integrates with nature in terms of health, environmental protection, ecology, consumption, and cultural heritage, with a focus on eco-friendliness and residential comfort.
Winning Entities: Farmland East, Blossom Hill, Dalian Cangshan Courtyard, Jiangxi Yiquangu, Ancient City East, Yuting Hotel Management Group (Most Anticipated Tourism Real Estate Projects: Lijiang Yu? Cassia Lijiang, Jinmao Snow Mountain Language, Meilin Valley )
Award Category 4 – Online Travel Award: Awarded to outstanding brands and enterprises in the online travel industry that received high attention and recognition in 2014. These companies have earned widespread acclaim through innovative internet thinking and a more considerate and enjoyable user experience.
Winning Brands and Enterprises:Airbnb, Ailvxing, Umetrip
Award Category 5 – Corporate Social Responsibility Award:Awarded to enterprises that continuously provide support for public welfare, environmental protection, cultural heritage, and other projects, or enterprises that plan and execute theme activities with social welfare characteristics.
Winning Enterprises and Activities:Canon Image Charity – “Intangible Cultural Heritage Protection Project”, Ford Motor Environmental Protection Award – Ford Motor (China) Co., Ltd., Subaru – 31 Forests Star Journey
Award Category 6 – Annual Travel Transportation Award: Awarded to transportation enterprises that offer more differentiated services and exhibit highly innovative thinking in travel transportation methods, setting an industry benchmark.
Airline of the Year: Korean Air, Hawaiian Airlines, Qatar Airways, Emirates, Scandinavian Airlines
Best Cruise of the Year: Royal Caribbean International
Best Innovation Award: Uber
Award Category 7 – Annual Hotel Group Award: Awarded to international hotel groups with the most comprehensive facilities, consistently providing the best service, the highest industry reputation, and continuous innovation.
Winning Hotel Groups: InterContinental Hotels Group, Hyatt Hotels Corporation, Shangri-La Hotels and Resorts, Starwood Hotels & Resorts Worldwide, Marriott International
Award Category 8 – Annual Business Travel Hotel Award: Awarded to outstanding hotels that have consistently received praise in the hotel industry and are favored by business travelers, as well as newly opened business travel hotels offering premium experiences in the year.
Best Business Travel Hotel: Park Hyatt Beijing, The Westin Beijing Financial Street, The Ritz-Carlton Shanghai, Pudong, Park Hyatt Shanghai, The Peninsula Shanghai, Four Seasons Hotel Shenzhen, The Shangri-La Chengdu, Hyatt Regency Qingdao, InterContinental Hong Kong
Best Newly Opened Business Travel Hotel: Waldorf Astoria Beijing, W Beijing Chang’an, Rosewood Beijing, The Luxury Collection Shanghai 12th, Mandarin Oriental Pudong, Shanghai, Langham Place Guangzhou, The Ritz-Carlton, Chengdu, Le Méridien Zhengzhou, Grand Hyatt Dalian
Award Category 9 - Annual Resort Hotel Award: Presented to hotels located in travel destinations that incorporate local cultural characteristics and offer a variety of comfortable resort experiences themed around leisure, vacation, family, and more.
Best Resort Hotel: Beijing Aman Summer Palace, Anantara Xishuangbanna Resort & Spa, Crowne Plaza Xishuangbanna Resort, Park Hyatt Ningbo, Sheraton Qingyuan Lion Lake Resort, Four Seasons Hotel Hangzhou at West Lake, Banyan Tree Hangzhou Xixi, Sanya Marriott Yalong Bay Resort & Spa, Mandarin Oriental Sanya, Sanya Sheraton Resort, Sanya Haitang Bay InterContinental Resort, The Venetian Macao, Club Med Mauritius
Best New Resort Hotel: Park Hyatt Beijing Sunrise Kempinski & Yanqi Island, Indigo Lijiang Ancient Town, Banyan Tree Yangshuo, Grand Hyatt Shanghai Chongming, Hotel Legend by Sofitel Xi’an, Ayana Spring City Resort & Spa, Shangri-La Hotel Lhasa, Park Hyatt Changbaishan, Lakeside Hotel Hangzhou, The Castle Hotel Dalian by Luxury Collection, Shangri-La Sanya Resort & Spa
Award Category 10 - Annual Philanthropy Star Award:Awarded to individuals who actively participate in philanthropic activities and leverage their influence to raise public awareness of charitable causes.
Winning Stars: Tong Lei, Kristy Yang, Zhao Ziqi, Gao Yunxiang, Yu Xiaotong, Che Yongli
Shishanglvyoupresents the Philanthropy Star Award