Shanghai, December 4, 2014 /PRNewswire/ -- As the first website in China dedicated to island tourism, Bubble Sea Travel Network aims to provide users with the most comprehensive and professional travel information, trip insights, travel guides, and product booking services for global islands. This time, Bubble Sea Travel Network has specially partnered with the Marianas Visitors Authority to launch a series of online and offline promotional activities for the "8th Marianas Cycling Rally."Aimingto attract more travelers who are passionate about island fun, outdoor sports enthusiasts, and sports aficionados to pay attention to Saipan, participate in and experience the "8th Marianas Cycling Rally," and deeply enjoy the “cycling fun” that Saipan offers.
Online, Bubble Sea Travel Network not only created a custom event guide on its official website for this race -- covering various aspects such as race introductions, race maps, Saipan attractions, and leisure guides. While focusing on the content of the race, it also delved into the charm of Saipan as an island tourism destination. It even specially designed an exclusive travel product called “Cycling Fun in Saipan” tailored for the event, allowing participants to enjoy both the race and the island—three days of vacation with one day of racing, so they can have fun and compete without missing out. The Weibo and WeChat interactive topic #WhyILoveCycling# attracted nearly 630,000 netizens to participate.
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Bubble Sea Travel Network's “Cycling Fun in Saipan” Online Registration Special Page
Offline, Bubble Sea Travel Network fully leveraged its channel advantages and launched promotions through multiple channels, covering offline outdoor stores, cycling clubs, and outdoor enthusiast organizations. During the recruitment process, the network also placed great emphasis on direct communication and interaction with cycling enthusiasts. On-site recruitment at the Pudong Cycling Event and a small Saipan cycling salon further helped more people learn about the race.
After one month of combined online and offline promotional efforts by Bubble Sea Travel Network, it successfully recruited four cycling enthusiasts from three generations—seniors, adults, and youth—to fly to Saipan to participate in the race. These participants included both professional cyclists and ordinary leisure riders, with ages ranging from the post-1930s generation to the post-1990s generation, achieving full generational coverage.
This is alsothe first time in the history of the cycling race that Chinese senior participants and female participants have been recruited.