The excitement from the Double 12 shopping spree hasn’t died down yet, but the arrival of “Double Christmas & New Year” has reignited the promotional battle among businesses. In the internet car rental industry, first-time rental discounts are almost a standard offering from every provider and not particularly unique. However, during the “Double Christmas & New Year” period, Youyou Car Rental not only retains its original first-rental discount but also adds rent reductions, discounts, and generous gifts such as hot spring tickets and movie tickets for users—making its multi-faceted subsidies in terms of both price and gifts the most substantial in the industry.
It is understood that as the largest community-based shared car rental platform in China, Youyou Car Rental leverages mobile internet to establish a mutual car-use channel centered around residential communities, providing car owners and renters with a “community-oriented” private car-sharing service. For the upcoming “Double Christmas & New Year,” Youyou Car Rental will make a strong push. In addition to retaining its existing 39-yuan car rental campaign, it will also launch three rounds of unprecedentedly large-scale promotional events in six cities: Beijing, Shanghai, Chengdu, Haikou, Sanya, and Xiamen.
According to reports, the first round of Christmas activities will run from December 18 to December 22, 2014, while the second round of New Year’s activities will take place from December 25 to December 29, 2014. Users who place orders or book a car (within 30 days) for at least one day during either of these two campaigns will receive a carefully prepared gift package from Youyou Car Rental, with different gifts tailored to each city. The Christmas gifts include: two hot spring tickets to Beijing Crab Island Green Ecological Resort, double tickets to Shanghai Fudao Hot Spring, double tickets to Ya’an Zhougongshan Hot Spring in Chengdu, double tickets to Haikou Volcano National Geopark, double tickets to Sanya Haohanpo Shenquan Valley Hot Spring, and two tickets to Xiamen Gulangyu Shell Dream World. The New Year’s gifts include: two movie vouchers for various cinemas in Beijing, Shanghai, Chengdu, and Xiamen, double tickets to Haikou Feng Xiaogang Movie Town, and double tickets to Sanya Luhuitou Park. The third round is a grand bonus during the “Double Christmas & New Year” period: those who rent a car for seven days during either of the two campaign periods can get one day’s rent waived, and those who rent continuously for 30 days can enjoy a 30% discount.
It’s worth mentioning that the three rounds of “Double Christmas & New Year” promotions from Youyou Car Rental can be enjoyed alongside the existing 39-yuan rental campaign, and the same user can participate in both rounds of activities. This means users might only spend 39 yuan to rent a car and get free access to hot springs and movies—why not take advantage of such a great deal?
According to a Youyou Car Rental spokesperson, the reason for launching such substantial discounts is twofold: to sincerely reward users for their trust and recognition of Youyou Car Rental, and to encourage users to experience firsthand the safe and convenient car rental services offered by the community-based sharing platform. More importantly, the combination of discounts and gifts closely ties the scenarios of renting and using cars, effectively educating the market and helping cultivate users’ habits of car rental and usage.
Like a stone thrown into water creating ripples, it is believed that Youyou Car Rental’s “Double Christmas & New Year” campaign will set off a wave of competitive promotions in the internet car rental industry. For users, this is also the perfect time to seize the opportunity, rent a car, and explore with family and friends, enjoying the fun of traveling by car.