Capital Airlines passengers experience online 'Fight the Landlord' card game in the sky

Beijing, January 8, 2015 /PRNewswire/ -- On Christmas Day, passengers aboard Capital Airlines flights experienced“an exhilarating round of "Fight the Landlord"”in the sky, along with the thrill of winning big prizes.This event was jointly organized by Capital Airlines and Boyaa’s "I Love Fight the Landlord" game, serving as a bold experiment in in-flight product ecosystems and brand marketing. It marked the first collaboration between the aviation and gaming industries, opening a new chapter in in-flight interactive entertainment.

On Christmas Day in 2014,aboardCapital Airlines Flight JD5181 from Beijing to Lijiang,the classic tune of "Fight the Landlord" filled the cabin,causing a stir among passengers. Everyone looked around, wondering what was happening.

Lucky goddess arrives, and 'Fight the Landlord' brings joy

In fact, even before boarding, some passengers who followed Capital Airlines’ WeChat service account knew that today’s flight would feature an event jointly planned by the airline and Boyaa’s game—not only offering a unique card game experience but also a chance to meet themysteriouslucky goddess. To win her favor and take home attractive prizes, many passengers prepared in advance, honing their "Fight the Landlord" skills to shine during the flight.

After the in-flight meal service, the familiar melody of "Fight the Landlord" gently played in the cabin. Uninformed passengers reacted with curiosity and chatter,while those who had prepared in advance appeared confident.Soon, the flight attendant acting as the event host appeared in the front cabin area and explained the details of the day’s in-flight activity.

The host announced that today’s event would be something special, but passengers would first need to help find the “lucky goddess” hidden somewhere in the cabin to officially kick things off. No sooner had she spoken than a child volunteered eagerly and, amid everyone’s 60-second countdown, successfully found the lucky goddess andsmoothlyclaimed a prize.

Young passengers join the game

The host then introduced the rules: passengers who earned 3,100 points in the game could approach the lucky goddess to receive a scratch card. The scratch card had both an in-flight redemption section and an online section, with a 100% winning rate. Prizes in the in-flight sectioncould be claimed directly on the plane,scratched open on the spot. The online portion required passengers to download the game app at home to redeem their rewards.

Following the host’s instructions, passengers took out the in-flight entertainment tablets from the pouches in front of their seats and launched Boyaa’s "I Love Fight the Landlord" game from the gaming channel. Within minutes of the event’s start, the first group of top-scoring players approached the front cabin to show their results and boarding passes to the flight attendants and the lucky goddess, claiming their scratch cards. Passengers who scratched off prizes such as stuffed toys and neck pillows couldn’t contain their excitement, cheering and asking to take photos with the prize-giving lucky goddess. Dressed as a dealer, the lucky goddess smiled for photos with the winners, creating a warm and joyful atmosphere in the cabin.

Game winners’ award ceremony

"Fight the Landlord" girls and crew members take cheerful group photos

This event received strong support from Boyaa’s "I Love Fight the Landlord" game,with generous prizes on offer. For. the prizes prepared by the hosts,, passengers said they had never encountered such a thing at an in-flight event before, vowing to take the grand prize home. To the cheerful tune of the game “Fight the Landlord,” the cabin atmosphere kept heating up, with cheers for winners ringing out nonstop.

. After 20 minutes of the activity, most passengers had met the winning conditions and claimed their prizes, but some awards remained unclaimed. In order to ensure as many participants as possible went home with a prize, the flight attendants brought out a lottery box and distributed the remaining prizes—those not won through scratch cards—via a draw. The grand prize of a 2,000-yuan flight ticket was also given away by lottery at the end of the event, and was claimed by the lucky passenger in seat 22A.

. “First Close Encounter” – Capital Airlines Trials Internet-Based Concept

. The “Boya I Love Fight the Landlord” game introduced during this event is a new type of online game developed based on in-flight internet connectivity. It is also the first ever Fight the Landlord game available online during a flight in China, and will soon be introduced to passengers. In the near future, playing Fight the Landlord online in the air will no longer be just a dream.

. Capital Airlines, currently trialing the concept of internet-based services, is endeavoring to rebuild its mode of interaction with passengers. Grounded in O2O service principles, it strives to bring itself closer to travelers and continues integrating internet thinking into its cabin services and product design. Aiming to become China’s first internet airline, Capital Airlines hopes to present itself in a brand-new light—to be better known and embraced by all.