-- The 24th Shanghai International Hospitality Equipment & Supplies Exhibition is about to kick off
Shanghai, January 22, 2015 /PRNewswire/ -- The Shanghai International Hospitality Equipment & Supplies Exhibition (Hotelex Shanghai) is one of the largest, most influential, and highest-quality hotel and catering expos in China. The 24th edition of the exhibition will be held from March 30 to April 2, 2015, at the Shanghai New International Expo Centre in Pudong, covering a total exhibition area of 200,000 square meters.
Hotelex Shanghai comprises thirteen themed exhibition zones: food & beverage equipment, tableware, hotel textiles & fabrics, guestroom amenities & supplies, hotel IT & security equipment, fitness & leisure, food & beverages, coffee & tea, baking & ice cream, wine & spirits, hotel design, hotel architecture, and hotel engineering. It provides a one-stop procurement platform for professionals in the hotel and catering industries.
As a global one-stop procurement platform for hotels, catering, and premium foods, Hotelex is not only based in Shanghai but has also expanded its reach to the southwest region since 2014, encompassing two major events: Hotelex Shanghai and Hotelex Chengdu. In 2015, Hotelex will continue to push forward, not only entering the Guangzhou market to tap into southern China but also venturing abroad to challenge the Indonesian market. With four exhibitions working in synergy, the "HOTELEX" brand concept will be extended limitlessly.
![](\"/pic/20200205/8dd7e220c34a365f2d5063afcf01421c.jpg\")
HOTELEX Shanghai 2015 is set to open in Shanghai · Pudong
<·Win-win > Creating a Global Trade and Exchange Event for the Hotel & Catering Industry
The total exhibition area of HOTELEX Shanghai 2015 will reach 200,000 square meters, a 19.47% increase compared to 2014, utilizing all 17 indoor halls and 4 outdoor exhibition areas of the Shanghai New International Expo Centre. As of now, incomplete statistics show that over 35 countries and regions will be represented at HOTELEX Shanghai 2015, including Italy, Spain, the United States, Germany, Japan, as well as Hong Kong, Macau, and Taiwan. More than 2,000 leading industry brands and representative companies will gather, allowing professional visitors to gain an in-depth understanding of the strength and direction of numerous top-tier brands across various exhibition halls.
So far, the following are some of the confirmed exhibitor brands and companies listed by professional sectors. Rightway, DKSH, Winterhalter, Meiko, Rubbermaid, Manitowoc, Winequartz HEC, Foshan Shunchuang, Shanghai Tannian, Technogym, Xiamen Yitong, Margaux, Christofle, Verace, Oneida, Shanghai Ganbo, Jiangsu Canturi, Shanghai Yingtuo, Carpigiani, Bacardi, and several other overseas companies and well-known brands have officially confirmed their participation in HOTELEX Shanghai 2015.
Particularly noteworthy is Hotelex’s consistent emphasis on deep collaboration with industry associations and prominent media. National-level associations such as the China Tourism Hotels Association and the China Cuisine Association, as well as provincial and municipal associations including the Beijing Tourism Industry Association Hotel Branch, Shanghai Tourism Industry Association Hotel Branch, Zhejiang Province Hotel Association, Jiangsu Province Catering Industry Association, Sichuan Province Tourism Industry Association Hotel Branch, Guangdong Tourism Association, Shanghai Chain Operation Association, and Shanghai Food Association Baking Professional Committee, will all bring their member units to visit and guide the exhibition.
Since the preparation for this exhibition began in April 2014, large-scale advertising and soft article promotion efforts targeting both domestic and international markets have been underway. HOTELEX maintains long-term, positive partnerships with over 300 media outlets from Italy, the UK, the US, India, Singapore, South Korea, and Malaysia. The exhibition site will also attract extensive coverage and commentary from numerous renowned domestic and international media. These include major media outlets such as China Central Television, Shanghai Xinmin Evening News, Xinhua Net, and China Tourism News, as well as strong interest from professional media at home and abroad, such as China Hotel Procurement News, Today’s Hotels, China Hotels, Global Gourmet, World Hotels, Modern Baking, Catering Operators, China Ice Cream, mydoll.com, the UK’s DRINKS INTERNATIONAL magazine, the US’s FOODSERVICE EQUIPMENT REPORTS magazine, Australia’s GLOBAL COFFEE REVIEW, the Middle East’s ITP Group magazine, Italy’s Pizza e Pasta, and Coffee t & i. Through features, columns, live broadcasts, interviews, and follow-up reports, these media will comprehensively promote the expo, further enhancing its visibility and brand influence.
As a well-known comprehensive exhibition brand integrating multiple industries such as hotels, catering, and food, Hotelex primarily targets high-end hotels worldwide, economy chain hotels, social catering businesses, catering chains, cafes, bars, entertainment venues, resorts, large enterprises, educational institutions, hospitals, as well as hotel supplies distributors and wholesalers. It consistently strives to be the “benchmark for hotel, catering, and premium food and beverage exhibitions,” serving the entire market, industry, exhibitors, and audience with a highly professional attitude. By deepening trade interactions, it promotes mutually beneficial cooperation.
When it comes to “exchange and interaction,” various professional competitions and trade forums are undoubtedly the most eye-catching highlights at the exhibition.They not only greatly enhance the participation and entertainment value of the event but also significantly promote industry development and economic trade exchanges.
The colorful array of competitions brings together the most authoritative industry resources. HOTELEX hosts numerous international professional competitions and remains the most popular attraction at the exhibition. Coffee-related events are particularly acclaimed as “world-class,” including: the China Qualifiers for the World Barista Championship, the China Qualifiers for the World Latte Art Championship, the China Qualifiers for the World Coffee in Good Spirits Championship, and the China Qualifiers for the World Brewers Cup. These world-class championships in China are authorized by WORLD COFFEE EVENTS (WCE), and the champions of all four competitions will represent China in the world coffee championships. As the only professional, systematically operated, and internationally certified coffee-making competition in China, they are known as the “Olympics of Coffee.”
In addition, there will be a continuous stream of events such as the Pizza Masters, Handmade Ice Cream Masters, “I Am the Chef” Shanghai Baking Masters, Buffet Plating Competitions, “Rising Stars” Chefs Competition, Shanghai International “Trendy Drinks” Creative Production Competition, China International Bartenders’ Cup, wine tasting, celebrity chef shows, uniform shows, tableware design showcases, and the Hotel Plus Hotel Showroom Tastings. These aim to achieve diversified development in the food and beverage industry through creative and skill-based exchanges. Professional forums include the Future of the 21st Century Catering Industry Forum, the 2015 International Trade Matchmaking Conference (IPA), and the Hotel Industry Sustainability Forum. By inviting seasoned industry experts for business discussions, these forums cover the most forward-looking industry trends and market demands, significantly bridging the supply-demand relationship between suppliers and buyers on the basis of cooperation and exchange, thereby promoting the healthy development of the overall catering and food industry.
Epilogue
With the continuous development of the overall economy and the innovation and growth of the hotel supplies market, Hotelex has once again been pushed to the forefront of a new historical starting point. Leveraging the strong background resources of the hotel and catering industry, including authoritative exhibitors, experienced visitors, and a rich variety of on-site activities, all of this endows Hotelex with a multi-dimensional showcase. At the same time, it breaks through the traditional single offline interaction model, explores online business formats, and makes full use of emerging media such as e-commerce and mobile internet to build a dynamic, multi-dimensional, and resource-sharing communication platform that pursues excellence.
The Hotelex Expo is now fully prepared. To experience its on-site charm, please stay tuned to the Shanghai International Hospitality Equipment & Supplies Exhibition. Additionally,Pre-registration for on-site visitorshas officially kicked off and is eagerly waiting for your participation.
The event is upon us. From March 30 to April 2, this spring, HOTELEX Shanghai 2015 looks forward to seeing you at the Shanghai New International Expo Centre in Pudong (No. 2345 Longyang Road, Pudong New District)!