On January 26, 2013, HNA Cruises' "Costa Serena" made its maiden voyage, breaking the long-standing monopoly of foreign cruise companies in the cruise tourism market and establishing an image of bold market leadership within the industry.
At the start of the new year in 2015, HNA Cruises announced another stunning piece of news: starting from January 20, 2015, in collaboration with Visual China, it would hold the "Cruise Photographer" competition (event link: http://shijue.me/zone/contest/hnacruises/index), introducing the most unconventional job of the year, spreading the brand concept of "Eastern-style Slow Life at Sea," and leading a new way of traveling.
Cruise photographers, slow life at sea
Speaking about the reason for organizing this "Cruise Photographer" competition, a HNA Cruises representative said that modern life is becoming increasingly busy—although living standards have improved, happiness has decreased. Therefore, since its establishment, HNA Cruises has proposed the brand concept of "Eastern-style Slow Life at Sea." This competition also aims to promote the "slow life" of cruise tourism, allowing more people to enjoy the leisurely moments at sea via the Costa Serena.
The representative also specifically mentioned that to better serve Chinese tourists, the Costa Serena incorporates Chinese elements in its decoration and services. Chinese signs are visible everywhere on board, and the services are meticulously tailored for Chinese visitors, consistently demonstrating HNA Cruises’ care and attention to Chinese guests. This allows Chinese tourists to savor the beauty of slow living under the blue skies and seas while feeling the warmth of being at home amid oriental cultural services.
Regarding expectations for this event, a HNA Cruises representative said that they hope to find people who truly love photography and cruise travel through this competition, capturing the beauty of the Costa Serena through their lenses, and offering Chinese tourists more diverse choices in travel and lifestyle.
The undisputed most unconventional job of the year
On January 20, the HNA Cruises "Costa Serena" Cruise Photographer Competition officially kicked off, and along with the Costa Serena, the job of "cruise photographer" has become a focal point of public attention.
Cruise photographers originated in Europe and America, stationed on cruise ships, documenting the ship, passengers, and seascapes. They can fully immerse themselves in their passion for photography, capturing the beauty of maritime life through images, while also enjoying cruise travel in the name of work. Such a high-class, stylish job has led many to exclaim: a job that lets you play while earning money is truly too unconventional!
Alongside the launch of the photographer recruitment campaign, a HNA Cruises representative emphasized that to help more people understand the cruise travel lifestyle, this competition is open to all photography enthusiasts. In partnership with Visual China, it aims to create a travel photography event with low participation barriers but high professional quality.
Meanwhile, participants will also receive abundant prizes. In addition to selecting contracted photographers for HNA Cruises' Costa Serena, the competition includes first, second, and third prizes, offering rewards such as premium ocean-view cabin tickets on the Costa Serena. More photography enthusiasts are welcome to board and embark on a romantic visual journey at sea.
Faced with such a rare opportunity, many photography enthusiasts are surely getting excited. It is understood that this recruitment campaign will end on March 15. Photographers and travel enthusiasts who wish to participate are encouraged to follow the "Visual·me" community under Visual China, submit their entries promptly, and let’s look forward together to the birth of China’s first-ever "cruise photographer."