On January 28, 2015, the 11th ISPO BEIJING Asia Outdoor Trade Show & Fashion Exhibition grandly opened at the China National Convention Center. As the leading professional trade platform for sporting goods in the Asia-Pacific region, this edition of ISPO attracted numerous internationally renowned outdoor brands from around the world, including the GORE-TEX® brand.
At the GORE-TEX® brand exhibition area during this ISPO event, a purple ceiling displayed the unique technological structure of the GORE-TEX® membrane, showcasing dozens of pieces of equipment from various partner brands. This also marked a comprehensive display of all GORE-TEX® fabric categories.
It is understood that the GORE-TEX® brand made a stunning appearance at ISPO this time, not only showcasing its latest full range of products, but also hosting a series of brand activities under the theme “Experience the Difference –– Ultimate Experience, Extraordinary Feeling.”
At the “Ultimate Craftsmanship, Shared Excellence –– GORE-TEX® Brand Technology Innovation Sharing Session” on January 28, Zhuang Songming, General Manager of the Apparel Division of Gore Fabrics China, and Greg Grenzke, Product Design Manager for the Mountain Series Apparel at Arc’teryx® brand from Canada, shared the product philosophies of the two brands' collaboration as well as their new products for the Chinese market in 2015. On January 29, at the special sharing salon “Dream Partners –– The Gore-Tex® Brand and Its Friends,” 20 representatives from partner brands, outdoor opinion leaders, and other guests gathered to share the growth story of the GORE-TEX® brand.
Technological innovation has always been the core competitiveness on the development path of the GORE-TEX® brand. Only by partnering with those who also regard technological innovation as part of their corporate DNA can the technological achievements of outdoor science and innovation be transformed into ultimate gear experiences and extraordinary outdoor sensations for outdoor enthusiasts.
Although the cake was not made of GORE-TEX® fabric, its appearance at the GORE-TEX® brand sharing session interpreted, from another angle, the brand’s philosophy of sharing with many partners.
The series of activities by the GORE-TEX® brand received close attention and an enthusiastic response from outdoor enthusiasts visiting the exhibition. Not only were the products in the exhibition area surrounded by inquisitive outdoor fans, but the brochures on the stands were also snapped up.
The GORE-TEX® brand was not only present in its own exhibition area, but the GORE-TEX® logo could also be seen everywhere throughout the ISPO venue.
At the exhibition stands of other brands at this ISPO, the presence of GORE-TEX® was visible everywhere. At the largest footwear display of Treksta, the familiar black diamond logo stood out prominently.
The NorthLand® brand and the GORE-TEX® brand are not only product partners but also jointly committed to promoting outdoor sports. The NorthLand® brand provided equipment support for the champion team of the “Experience the Infinite –– Gore-Tex™ Outdoor Dream Realization Event.” At this ISPO, the NorthLand® brand prominently displayed GORE-TEX® fabric-equipped gear in the most eye-catching position.
At the booth of the Marmot brand, a down jacket made with GORE-TEX® fabric was displayed in the most prominent position.
Two mannequins dressed in outdoor gear made with GORE-TEX® Pro fabric were placed at the entrance of the MAMMUT (Mammoth) brand booth. This type of fabric is the first choice for harsh outdoor environments.
Not only clothing and footwear, but outdoor accessories such as gloves are also made with GORE-TEX® fabric.