On January 29, 2015, Beijing Yueou New Sports Development Co., Ltd., along with its represented American emerging outdoor gear brand Boreas “God of the North Wind,” held the brand’s China launch event at the ISPO BEIJING 2015 exhibition at the National Convention Center in Beijing. This launch event signaled Boreas’ official entry into the Chinese outdoor products market. Beijing Yueou New Sports Development Co., Ltd. is an industry-leading company specializing in new sports brand operations and cultural promotion. It engages in the operation of new sports brands and products, e-commerce, new sports media, and new sports events. It is also the sole strategic partner of the OAKLEY brand in China.
Boreas “God of the North Wind” is an emerging outdoor gear brand originating from Silicon Valley, California, USA. It was founded in 2010 in San Francisco by a group of young outdoor product designers. Boreas products have won a series of awards including the German Red Dot Design Award, the Outdoor Industry Awards, and the Editor’s Choice Award from Backpacker Magazine in the United States. Boreas advocates moderation and integration, and firmly opposes paying for excessive functionality. Practicality, simplicity, clean lines, and unique style are the common characteristics of Boreas backpacks. Boreas believes that the best design comes from time, testing, full dedication, and freedom from the constraints of big-brand models. Moreover, good design should not be complicated or expensive, and in Boreas’ design philosophy, aesthetics should never be compromised for functionality. Boreas is one of the most popular emerging outdoor gear brands in the United States and is hailed as the “Apple” of outdoor brands. Its design style is akin to Apple products—pursuing simplicity, practicality, and a tech-forward feel, offering a refreshing experience that has gained recognition and favor among many consumers in the U.S. Boreas aims to design the best backpacks for fellow outdoor enthusiasts—stylish, functional, and built to last.
Boreas “God of the North Wind” focuses on a lifestyle and way of movement known as Adventure Travel. With the ambition of being a market game-changer, Boreas perfectly blends design, function, and value, continuously striving to meet the needs of every outdoor enthusiast with a passion for exploration. Whether commuting, hiking, mountaineering, or venturing around the world, Boreas products will accompany you in expressing your individuality, exploring the unknown, and delivering an ultimate user experience.