A must-try bubble tea for literary youth: Bai Xianyong and other literary masters featured on Yifang Fruit Tea cups

By MOOK Scenic Spots Family, compiled and reported
 
Yifang Fruit Tea’s collaboration with Chibi Maruko-chan aside, the series of cute cups and cup sleeves featuring the anime character are very endearing and make drinking tea a joyful experience. Meanwhile, the cross-industry event “Yifang Fruit Tea X 'We Are Reading Aloud on the Islands'” officially kicked off on August 16 and will continue through the end of October.

Through the collaboration with the "We Are Reading Aloud on the Islands" literary reading short films, the classic works of five literary masters—including Pai Hsien-yung, Yu Guangzhong, Lo Fu, Lin Wen-yueh, and Wang Wen-hsing—are transformed from written text into visuals, sounds, and cup sleeves, appearing at all Yifang outlets across Taiwan.

During the campaign, the classic works of these five literary masters will be made into 12 limited-edition cup sleeves, attached to every drink. Short films featuring the masters’ own voices reading excerpts from their works will also be played in stores, allowing customers waiting for their tea to immerse themselves in literature and artistic inspiration.

Through the collaboration with "We Are Reading Aloud on the Islands," which combines tea and literature, the masters’ classic works are promoted to more people via the act of “drinking tea,” paying tribute to these literary figures. Each classic work not only gives each beverage a unique life but also brings literature closer to everyday life.

 

Even Naomi Watanabe loves it: A literary-style IG-worthy bubble tea spot—Chunyang Tea House

》https://www.mook.com.tw/article.php?op=articleinfo&articleid=18650