On the evening of April 18, 2015, the “8th China Brand Women Summit Forum” came to a close in Beijing. At the 2015 Brand Women Awards ceremony that night, the Pathfinder Skin Jacket was highly praised by female consumers for its fashionable design, lightweight and breathable functionality, and its resonant “Transformation?SHINE” brand message, winning the “2015 China’s Most Popular Outdoor Product Among Women” award.
▲Pathfinder Skin Jacket Wins “2015 China’s Most Popular Outdoor Product Among Women”
The China Brand Women Summit Forum is an annual event that leads the new trends in the development of Chinese women and has been successfully held for seven editions. This forum was organized by the China Brand Industry Alliance, themed “New Normal, New Achievements,” and aimed at “sharing the spiritual home of brand women.” Its goal was to analyze political and economic trends, honor outstanding individuals, decode the secrets of happiness, and help achieve beautiful lives. On the night of the ceremony, outstanding female representatives from various industries attended and won major awards. The awards ceremony celebrated their contemporary spirit and inner strength, showcased their journeys of struggle and human brilliance, and set successful role models for Chinese women.
▲2015 Brand Women Awards Ceremony – Pathfinder Representative [Center] Receiving the Award
During the “Most Popular Product Among Women” award segment, the Pathfinder Skin Jacket was awarded the “2015 China’s Most Popular Outdoor Product Among Women” prize. Ms. Luo Qian, Deputy General Manager of the Pathfinder Hiking Business Unit, accepted the trophy on behalf of the company from Mr. Ai Feng, Chairman of the China Brand Industry Alliance.
▲Group Photo of Attendees at the 2015 Brand Women Awards Ceremony
That evening, the awards ceremony also presented several other 2015 China Brand Women Special Awards, including “2015 Top Ten Brand Women in China,” “2015 Top Ten Outstanding Management Women in China,” “2015 Emerging Leading Women in Chinese Brands,” and “2015 Brand Women in Chinese (Industry) Sectors.”
▲Pathfinder Skin Jacket Wins “2015 China’s Most Popular Outdoor Product Among Women”
As one of Pathfinder’s most popular products, the skin jacket combines fashion with functionality and has received numerous praises since its launch. In terms of design, the 2015 spring/summer new skin jackets incorporate various trendy elements such as prints, color blocks, and popular colors, offering more styling options for fashion-conscious female consumers. Functionally, the main body uses Pathfinder’s independently developed TiEF SKIN technology fabric, which meets multiple needs including ultra-lightweight, ultra-thin, breathable, waterproof, and UV-protective features. This allows the jacket to be worn both in daily life and outdoor activities, satisfying modern women’s dual needs for style and comfort during outdoor travel.
▲Nation’s Sweetheart Gao Yuanyuan Endorses Pathfinder Skin Jacket
In 2015, nation’s sweetheart Gao Yuanyuan officially partnered with Pathfinder to become the spokesperson for the skin jacket. As an outstanding actress who embodies both sweetness and courage, Gao Yuanyuan’s journey of transformation in her acting career closely aligns with the “Transformation?SHINE” brand message of the Pathfinder Skin Jacket, resonating with many female consumers and inspiring them to bravely transform and SHINE together.
▲Nation’s Sweetheart Gao Yuanyuan Endorses Pathfinder Skin Jacket
Previously, the “2015 Nepal Transformation Journey,” co-launched by Pathfinder, spokesperson Gao Yuanyuan, and famous rock singer Wang Feng in Beijing’s Sanlitun area, is set to depart this June. Recruitment is now open. Participants will join Gao Yuanyuan on a trip to Nepal, trek the Annapurna–Poon Hill Circuit, experience the charm of Nepal, and try out the 2015 Gao Yuanyuan edition of the Pathfinder TiEF SKIN Skin Jacket (UPF＞40+) throughout the journey. On the road, discover a new you, and bravely transform and SHINE toward your inner self.