Recently, the release of the annual themed travel promotional video "Yishan Turtle Mountain 2015: It’s not just nature" by Shandong’s Yishan Turtle Mountain Scenic Area (hereinafter referred to as Turtle Mountain) has garnered strong attention from netizens, many of whom have expressed a strong desire and resonance for experiencing travel through hiking and mountain climbing.
"A brown minibus filled with travelers heading toward spring slowly makes its way through the forested hills in springtime, as soft sunlight filters through the lush greenery, swaying gently in the breeze..." This is a scene from the annual themed travel promotional video "Yishan Turtle Mountain 2015: It’s not just nature" produced by the scenic area, depicting the travel story of a young couple who leave behind the hustle and bustle of the city to explore the wonders of Turtle Mountain. The video, narrated through character voiceovers, reveals a travel experience where "beauty lies not only within nature, but also beyond it."
The video quickly reached millions of views shortly after its release, winning over netizens with its refreshing, artistic visual style that broke away from conventional promotional filming concepts for scenic areas.
One netizen commented: “The visuals are stunning. It’s the first time I’ve seen such a fresh and artistic scenic promotional video — I love it!”
Another netizen said: “The inner monologues of the young couple are very poetic and philosophical. My favorite line is: ‘To realize yourself, you don’t have to go through the hustle and bustle; learn to discover, and you’ll encounter beautiful scenery. To grow mature and composed, you don’t need to push your limits; keep going steadily, and you’ll reach the mountaintop.’”
Yet another netizen remarked: “This is truly a journey where both the body and soul are on the road. It’s beautifully shot!”
It is understood that the launch of this promotional video marks the official beginning of Turtle Mountain Scenic Area’s 2015 annual themed travel campaign: “It’s not just nature.” This year’s theme breaks away from the traditional tourism marketing focus on hard sell over soft experience. Using new thinking and aligning with tourists' psychological needs, it elevates the spiritual value of travel beyond the functional experiences of outdoor fitness and lung-cleansing hikes. It also inspires people to travel with their hearts and discover their true selves.
Currently, to allow visitors to truly experience the “Yishan Turtle Mountain 2015: It’s not just nature” themed journey, the scenic area has launched a spring-themed travel season — “Listen to Your Heart Season” — from April to May 31, encouraging guests to hear their most authentic inner voices. Through a “Stuffed Animal Mobilization” campaign, the area offers a new, adorable and healing travel experience. During this period, every Saturday and Sunday from 9:00 AM to 11:00 AM, all staff members of the scenic area dress up in stuffed animal costumes to create a cute and therapeutic travel atmosphere, interacting closely with visitors. This activity has been very popular among guests, many of whom take photos together with the staff.