Once you participate in the “Asia Outdoor Industry Awards,” you’ll realize that only the best products can emerge from such a fair and competitive arena. Being in the spotlight under so many cameras is an immense source of pride.
Once you participate in the “Asia Outdoor Industry Awards,” you’ll discover that your product is not only exceptional but also highly creative. Having gone through multiple rounds of selection, every aspect—from design to development—demonstrates the product’s strength.
Once you participate in the “Asia Outdoor Industry Awards,” you’ll find that your product has not only strength but also great potential. A little slip-up could win you a special award, and sales might just skyrocket.
……
The acceptance speeches turned out to be so “similar”
Each year, the Asia Outdoor Industry Awards is a highlight of the Asia Outdoor Trade Show, receiving unanimous attention from organizers and brand owners alike. This year, the registration for the sixth edition of the Asia Outdoor Industry Awards has officially kicked off. Hearing that many brands are getting ready to jump in, the editorial team at the Asia Outdoor Trade Show specially interviewed several brands that stood out in last year’s competition to hear what they had to say.
2014 Asia Outdoor Industry Awards – Gold Award
MAOGEAR (China) – Headlamp for Trail Running and Off-Road Running
“Thank you to the Asia Outdoor Trade Show for providing such a fair platform, giving brands the opportunity to showcase their innovative products among so many entries, allowing more dealers and users to learn about Mountain Electronics’ latest creative products. It also proves the design and R&D strength of the Mountain Electronics brand.” Last year, the Mountain Electronics brand won the gold award with its headlamp for trail running and off-road running. Mao Huanjun, General Manager of Mountain Electronics, sent his thanks: “There’s no doubt that winning the award greatly boosted product sales. This year, Mountain Electronics has several new concept lighting products in R&D and testing, and we plan to enter them in the competition.”
2014 Asia Outdoor Industry Awards – Gold Award
Qiangyang (China) – Antelope 26
“Our goal in joining the awards was to demonstrate the brand’s design capabilities and boost our brand promotion—and the results were great.” Chen Mingchun, General Manager of Qiangyang, also expressed high praise for the Asia Outdoor Industry Awards.
2014 Asia Outdoor Industry Awards – Silver Award
Ice Flame (China) – Multi-functional Combined Down Fiber Pads
Additionally, Di Chengye, General Manager and designer of Ice Flame, said that Ice Flame learned firsthand about the benefits of winning an award. “We put our products on Taobao shops with the award logo added. Based on feedback from customer service and sales data, winning the Asia Outdoor Industry Awards gave us excellent promotional results. This year, Ice Flame will continue to participate in the Asia Outdoor Industry Awards. Our new products are currently being tested, and once testing is complete, we plan to apply for patents and enter them in the competition.”
Is winning the award the end? No—it’s just the beginning.
“First, we’ll produce a feature story on the award to highlight its value and significance. Then, we’ll do systematic reporting across all our self-media platforms and partner media. After that, we’ll include relevant award insignia on our company promotional materials and product packaging. After winning the award, we included the award information, took photos, and wrote them into the product manual for dealer sales promotions. In the future, we even want to make the award info into hang tags and attach them to the award-winning products.” Regarding post-award product promotion, Mao Huanjun, General Manager of Mountain Electronics, shared his ideas, which the editor found impressive and believes other brands can learn from.
Of course, the promotional power of the Asia Outdoor Trade Show should not be underestimated. We will also unleash our full potential through “self-media + professional media + mass media” to achieve comprehensive coverage, making the award-winning products shine in every direction.