Shanghai, May 26, 2015 /PRNewswire/ -- Organized by TravelDaily and hailed as the annual highlight of China's hotel industry, the "China Hotel Marketing Summit" (HMC) concluded successfully after two days on May 14 at the Hilton Shanghai Dongfang. Themed "Cross-Screen, Cross-Border, Leap Forward," this two-day forum attracted over 700 senior executives from domestic and international hotel groups, economy hotels, boutique hotels and independent properties, OTAs, hotel technology companies, digital marketing agencies, investment firms, and media.
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On-site Setup of the 2015 HMC "China Hotel Marketing Summit"
An Unparalleled Lineup Ideas Sparked Through Engaging Speaker Exchanges
In terms of speakers, the organizers invited executives from renowned hotel groups, online travel, and travel tech companies such as Home Inns, H World Group, Plateno Group, Jinjiang International Hotels, CTS Hotels, HNA Hotels, Marriott, Ctrip, Jinjiang E-commerce, Jinjiang Travel, Alitrip, STR Global, Zhonghui Information, Bestyun, Greencloud Tech, Alibaba, Baide House, iDeaS, and Tencent Guangdiantong to share insights at the event. Additionally, executives from companies including New Century Hotels, Junting Hotels, Jinjiang Metropolo Hotels, DeerSoft, Horwath HTL, State Inn Hotel Group, Super 8 Hotels Group, Moline Style Hotels, Les Roches Hospitality Management, Super 8 Hotels, Sumitomo Forestry Hotels, Eastem Hotels, Atour Hotels, Hyatt Hotels, Booking.com, Sabre Hospitality Solutions, Tianxia Fangcang, Xingyue Shares, EagleMo Travel, and others also participated in the discussions.
Not only did the summit boast an outstanding lineup of speakers, but the ample exchanges among attendees during the event also generated substantial new value and opportunities. Some participants noted that exchanging ideas with new contacts from different companies and sectors within the industry—sparking inspiration, exploring collaboration possibilities—was the most surprising and valuable takeaway beyond the forum’s main themes.
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Attendees of the 2015 HMC "China Hotel Marketing Summit"
Forward-Looking and Impactful Agenda Topics Sparked Intense Industry Discussion
As the most forward-thinking gathering in China’s hotel marketing field, the forum's agenda featured diverse, inclusive, and broad perspectives.
The most anticipated highlight was the "CEO Dialogue," which brought together the leaders of four major hotel groups: Ji Qi, Founder and Chairman of H World Group; Zheng Nanyan, Chief Brand Architect and Co-Chairman of Plateno Group; Zhang Xiaoqiang, CEO of Jinjiang International Hotels; and Sun Wu, General Manager of CTS Hotels. The four industry veterans spoke candidly, offering sharp commentary on recent issues such as hotel supply withdrawals from OTAs and OTA mergers, and shared thought-provoking insights on the trend of hotel cross-industry expansion with the audience.
Sun Jian, CEO of Home Inns Group, delivered a keynote speech titled "Shaping the Omni-Channel Value for Guests," presenting the concept of omni-channel value for hotels from a fresh perspective and in light of mobile internet trends.
Regarding the integration of hotels and the internet, Ye Yaming, Senior Vice President and Chief Technology Officer of Ctrip, discussed in his speech "Staying One Step Ahead, Anticipating Your Needs" a machine learning model-based solution for predicting non-guaranteed room order status, shortening confirmation times, and recommending hotels using hotel big data. In the keynote titled "Creating a Digital Experience – How Marriott Serves Guests in the Digital Age," Michael Simon, Distribution Business General Manager for Europe, Africa, Middle East, and Asia Pacific at Marriott International, shared how Marriott utilizes various digital touchpoints to enhance customer service and experience, drawing on the brand’s exclusive data.
In addition to several high-profile keynote speeches, the "2015 China Hotel Marketing Summit" also organized multiple discussion sessions on hot industry topics, covering subjects such as international expansion strategies for Chinese hotel groups, the future role of PMS in hotel distribution, and hotel mobile app strategies in the “multi-screen era.” It is understood that relevant discussions continued actively among industry professionals on social networks even after the on-site sessions, and it is believed that the topics raised at this forum will guide the collective thinking of the hotel industry for quite some time to come.
Special Segment: Hotel Innovative Marketing Awards
As a distinctive feature of the "2015 China Hotel Marketing Summit," the "Hotel Innovative Marketing Awards" aimed to identify and recognize the most valuable hotel marketing cases of the year. After preliminary review and screening, H World Group, Home Inns, Starwood Hotels, Eastem Hotels, and Plateno Group shared their innovative marketing concepts and successful case studies. Ultimately, through on-site voting by attendees, H World Group was awarded the "2015 Hotel Innovative Marketing Award."
The forum also received strong support and sponsorship from Jinjiang International E-commerce Platform, Tianxia Fangcang, Atour Hotels, Zhonghui Information, Alitrip (Qunar), Junting Hotels, iDeaS, Sumitomo Forestry Hotels Group, Xingyue Information, Eastem Hotels Group, EagleMo Travel, Bestyun, DeerSoft, Tencent Guangdiantong, Shenzhen Jetour, Sabre Hospitality Solutions, H World Group, Jinjiang International Hotels, Yiqifei International Ticket Network, Tuniu Travel Network, Baide House, Lianlian Pay, Reye Digital, ReviewPro, Booking.com, Greencloud Tech, Longteng Jetour, Mingyan Tech, and Angao Design.
Post-event special reports are now online. Click http://event.traveldaily.cn/hmc2015/report to learn more.