Shanghai, May 29, 2015 /PRNewswire/ -- With the summer vacation approaching, online travel companies have been ramping up their efforts, with both established and new players such as Taobao On The Way scrambling to capture the summer market. Last weekend, the travel app "Taobao On The Way" held a Global Travel Carnival at Shanghai's historic "1933 Old Millfun," where it also hosted a new product strategy launch event that was met with enthusiastic response from consumers.
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Event venue
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Event venue
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Event venue
At the event, a wide array of exquisitely crafted souvenirs with exotic flair, authentic international cuisines, unique travel experiences from around the world, and passionate Brazilian samba dancing all came together, resembling the world-famous Dutch vintage market.
The exciting activities attracted large crowds of fashionable locals in Shanghai, with daily attendance surpassing 10,000 visitors.
One netizen commented: "Attending the launch event, I was thrilled to spot two places in the promotional video that I’ve already visited. I really missed the Sri Lanka train ride. Also, Taobao On The Way turned what could’ve been just another product launch into an interactive marketing event for everyone."