2015Year7Month2 ? 4Day, brands from20more than400400ISPO
SHANGHAI 2015the expoISPOAs the summer edition of the world’s largest sports exhibition,ISPO
SHANGHAIThe total area spans330,000
As of the end of5last400over 400ISPOthe Shanghai summer expo, with pre-booked booth space exceedingISPOthe originally planned17%amount. Such figures have pleased all stakeholders, and exhibitors’ demand for space continues to rise. “The strong industry interest inISPO SHANGHAIthe eventCEO Klaus Dittrichdemonstrates that Asians are increasingly embracing sports, and the industry is recognizing the importance of market expansion,” saidMr. [Name], Munich International Trade Fairs Group.
Leading industry brands have already confirmed their participation inISPO
SHANGHAIthe expo, including renowned outdoor brands such as MammutMammut (Mammoth), Fj?llr?venFjällräven (Arctic Fox),Black Diamond[Brand],Outdoor Research[Brand],TecnicaTecnica (TyNike),Osprey[Brand],OAKLEY[Brand],CamelbakCamel Active (Camel Peak).water sports brands Point65, Feathercraft, Clipper, Epic, Bateau,Adidas Swimwearas well as running and fitness brandsLifeFitness2XU, LP, SkinsandPower Balanceamong others.
TITTALLONTittallon,Highland Camper, AILUKUAlocsand Fire-MapleFire-Maple, among other leading brands in the Chinese market, have also registered to participate.
The European Outdoor Group (EOG) has consistently provided exclusive support to theISPO BEIJINGshow, and now it will exclusively support this summer exhibition category: “For many years,ISPO SHANGHAIThis summer exhibition category: “For a long time,ISPOhas been a major gathering for professionals and enthusiasts in the sports and outdoor industry,” said EOG, President of theMammutGroup andCEO Rolf Schmid, “and China is the largest potential market for the sports industry.” Partners of the exhibition also include the World Federation of the Sporting Goods Industrysaid, “China is the sports industry’s largest potential market.” The exhibition’s partner organizations also include the World Federation of the Sporting Goods Industry (WFSGI), the NordicOutdoorFederation (SOG), the Italian Sports Goods Industry Federation (Assosport), the China General Chamber of Commerce - Department Stores Association (CCAGM), and the China International Fitness Convention(Fitness China).
. With the concept of themed zones achieving great success atISPO
BEIJINGandISPO MUNICH,ISPO
SHANGHAIThis innovative model will also be adopted to maximize brand visibility. Thanks to close collaboration with local clubs and media, efficient and precise event organization, and a growing running community, the running-themed zone received high recognition and active participation atISPOthe Beijing Winter Show. ThisISPOShanghai Summer Show’s running-themed zone will also feature multi-brand running stores, seminars, training sessions, and forums.
In the paddling and water sports themed zone, in addition to forums and presentations featuringDarren Busha leading figure in the American water retail industryNigel Fosterand the father of British kayaking, the area will also include an on-site pool for testing various products, allowing attendees to experience them firsthand and generating tangible orders for exhibitors.
ISPO SHANGHAIUnderstanding the connection between extreme sports and street fashion, as well as the latter’s importance for retailer diversification, the exhibition has integrated extreme sports and sports fashion into a dedicated themed zone,200with a venue spanning several hundred square meters showcasing the hottest products and designs in these two fields.