The 10th Asia Outdoor Exhibition will be held from July 23–26 in Nanjing, Jiangsu, coinciding with the grand celebration of its 10th anniversary. As strategic partners, Equipment Cool (a media platform under 7+2) and the Asia Outdoor Exhibition have engaged in in-depth collaboration on brand new product selection and evaluation, tailored to Equipment Cool’s signature columns.
Through creative planning by both parties, the “Asia Outdoor Exhibition Exhibiting Brand Video Reviews” themed event was launched, officially starting in June. Leading brands will take turns appearing in Equipment Cool’s review column, where Equipment Cool’s public review panel will conduct authoritative and impartial evaluations of the functionality and practicality of the featured products.
The first batch of reviewed brands in June, as first revealed by Equipment Cool (listed in order of application review): Doji, Vibram, Marmot, OSPREY, SLIDE, and Fire-Maple kick off the first round of product reviews. Please stay tuned to Equipment Cool’s official website and app, with synchronized coverage on Weibo, WeChat, and other channels.
All review reports are presented in video format, delivering the most authentic and intuitive visual evaluation results to users. Products that participated in the reviews can also submit these reports as material describing product performance when applying for the Asia Outdoor Industry Awards.
Outstanding Review Reports
Authors of outstanding review reports will be invited to the awards ceremony held on-site at the Asia Outdoor Exhibition. They will receive official Equipment Cool certification as expert reviewers, exclusive T-shirts, and medals, becoming part of Equipment Cool’s official 100-person review team and enjoying VIP review privileges.
At the Asia Outdoor Exhibition, a dedicated Equipment Cool video review area will be set up at booth 6.6710 (7+2 / Equipment Cool): featuring high-quality video review report showcases, expert reviewer certification and award ceremonies, and recruitment activities for top-tier members of the review team.
Asia Outdoor Exhibition Ally — Equipment Cool
As an emerging equipment media under 7+2, Equipment Cool will provide in-depth coverage and video reviews of new products from exhibiting brands at this Asia Outdoor Exhibition. As the first media platform to openly connect brands directly with users, it has gained strong support from outdoor enthusiasts and recognition from brands since its launch.
In just six months, Equipment Cool has built the most professional and largest team of video reviewers in China. These reviewers excel in photography and video production, possess outstanding writing skills, and maintain high standards, continuously contributing excellent review reports to the platform. Equipment Cool will bring its history of high-quality video reviews and reviewer team to meet with outdoor enthusiasts and exhibitors at the Asia Outdoor Exhibition.