Remember those "I Want Fresh Air" T-shirts that were everywhere last summer? With their straightforward slogan and sharp design, they quickly became a favorite among outdoor enthusiasts and could be spotted at various outdoor events. Now, let’s carry on that sense of unity.
On June 18, 2015, the China Outdoor Brands Alliance (abbreviated as COA) officially launched the second edition of the official "I Want Fresh Air" T-shirt. The official T-shirts will be available simultaneously on online platforms such as JD.com and Tmall, as well as in the physical stores of brands including TOREAD, KAILAS, NORTHLAND, MOBI GARDEN, and SCALER.
China Outdoor Brands Alliance Co., Ltd. (abbreviated as COA) has been officially established as a non-profit organization and serves as the permanent operating body of COA. COA promotes industry unity, competitive cooperation, and the establishment of barriers within the outdoor sector, while also advancing the popularization of outdoor activities among the general public. Founding board members include Sheng Faqiang of Toread, Zhong Chengzhan of Kailas, Huang Geng of Norrona, Lu Tunfeng of MobiGarden, and Zeng Hua of Scaler. These individuals represent both domestic and international brands in China’s outdoor market that actively support the development of the outdoor industry. They initiated COA based on their shared belief in mutual benefit and collaboration. To further promote industry growth, COA plans to expand its alliance by the end of 2015, bringing in more brand partners.
"I Want Fresh Air" Same slogan, new look. In 2015, the China Outdoor Brands Alliance continues to speak out:
Sheng Faqiang, Founder, Chairman, and Group CEO of Toread:
Toread will work with fellow COA members to establish alliance standards for outdoor products, enhance the level of professional development, and ensure basic guarantees for user safety and comfort in the field of professional sports. This will help define industry boundaries and foster healthy industry growth. We will also collaborate in outdoor events and industry forums to promote nationwide fitness initiatives in outdoor settings. Against the backdrop of the national push to accelerate the development of the sports industry and boost sports consumption, let us fully recognize the diverse opportunities for development in the outdoor economy, integrate resources, work together, strengthen ourselves, maintain discipline, and recognize that competition requires even more cooperation. We believe the outdoor industry will welcome a new spring!
Zhong Chengzhan, General Manager of KAILAS:
"I Want Fresh Air" is a false proposition, yet it reflects reality. I hope this proposition disappears soon.
Huang Geng, Chairman of Biancheng Sports Group:
Because we love nature, we practice environmental protection. As a member of the China Outdoor Brands Alliance (COA), Biancheng Sports calls on every outdoor enthusiast to become an environmental guardian, adhere to a low-carbon, conservation-oriented green lifestyle, and contribute to the new trend of green outdoor living. Reject pollution, protect the environment, and work together for a comfortable and free outdoor life!
Lu Tunfeng, General Manager of MOBI GARDEN:
While we’re busy with life, we often overlook the impact of car exhaust and industrial emissions on the air we breathe. As a member of the China Outdoor Brands Alliance (COA), MobiGarden has always regarded environmental protection as one of our key corporate social responsibilities. We advocate for everyone to get outdoors, enjoy the beauty of nature with family and friends, and breathe fresh, free air. "I Love Fresh Air"—let’s go!
Zeng Hua, General Manager of SCALER:
For our shared blue sky, Scaler is working hard with you!
Li Hao, Project Director of Asia Outdoor:
As a key exhibition platform supported by COA, Asia Outdoor advocates and practices environmentally friendly and economical work and lifestyle concepts. Starting with ourselves and small actions, we aim to preserve more blue seas and skies for now and the future, allowing people to enjoy more beautiful nature and breathe fresh air.
Let’s work together—for the same blue sky, for all of us under it—and join COA in focusing on the outdoors and caring for the environment.