New Century Hotels & Resorts crowned again as China’s top high-end hotel brand in influence

Hangzhou, China, July 2, 2015 /PRNewswire/ -- Recently, the "2014 Annual Hotel Industry Most Influential Brand Awards Ceremony," jointly organized by Mingyue Network and People's Daily Online, successfully concluded in Beijing. New Century Hotels & Resorts won the title of “Top Ten Influential Brands in China’s High-End Hotels” for the third consecutive year and was named the champion among domestic high-end hotel brands thanks to its steady development and strong brand influence. Chen Miaojian, General Manager of New Century Hotels & Resorts, was invited to attend the ceremony and gave an exclusive media interview on site.

Chen Miaojian, General Manager of New Century Hotels & Resorts (first from right), attends the ceremony

Xu Jingsheng, Secretary-General of the China Tourism Hotels Association, delivered a keynote speech at the conference, sharing his views on the topic of "How to Enhance the Brand Influence of China’s Hotel Industry."He pointed out: "China’s hotel industry is facing extraordinarily fierce competition. We must adopt new thinking and methods, leverage the internet to boost the development of China’s hotel brands, seize new opportunities, and only then can we successfully go global and establish a presence around the world."

The evaluation datafor this selection all came from the 2014 Mingyue Brand Index. This index, tracked continuously each month through a monitoring system independently developed by Mingyue Network, focuses on hotel and supplier brands related to the industry. It monitors the search behaviorofovera million internet users across industry-related websites including the Mingyue Hotel Industry portal, major domestic search engines, and other databases; it classifies the IP attributes of potential or actual brand users and analyzes brand influence on the internet and mobile internet across four dimensions: search index, sentiment index, operational index, and media index. Based on real-time data monitoring from the Mingyue Brand Index over the course of 2014, this year’s awards ceremony presented a total of 57 accolades, including “2014 Top 10 Influential International High-End Hotel Brands” and “2014 Top 10 Influential Domestic High-End Hotel Brands.”

In the internet era, data mining and user experience are focal points of attention across sectors. This year’s awards conference invited representatives from Eastday.com, the People’s Daily Online Public Opinion Monitoring Office, and Baidu Marketing Research Institute to discuss topics such as ways to enhance brand influence in China’s hotel industry, big data mining in hospitality, and brand reputation management in the Internet+ era. The event also released the “2014 China Hotel Industry Brand Development Report.” According to the Mingyue Brand Index MBI, New Century’s brand index rose from 25.44 in 2012 to 31.76 in 2013, and further increased to 39.6 in 2014, achieving three consecutive years as the champion among domestic high-end brands and three straight leaps in brand influence. Over the past 27 years, New Century has upheld the brand philosophy of “Humanized Quality, Sincere Care,” continuously innovating and elevating both the value of its domestic brand and its international brand influence. In 2013, New Century acquired the former Golden Tulip Hotel in Frankfurt, Germany, renaming it “Frankfurt New Century Grand Metropark Hotel,” thereby establishing the New Century brand in the international market. Subsequently, New Century Hotels REIT was successfully listed on the Main Board of the Hong Kong Stock Exchange. From the opening of its first hotel, to its first step abroad, and then to becoming the world’s first Chinese hotel REIT listed in Hong Kong, “being the best” has always guided New Century’s development. In 2014, New Century Hotels & Resorts jumped into the global top 50 hotel groups, ranking 32nd, achieving ahead of schedule its strategic goal of “entering the world’s top 50 hotel groups.” Soon after, New Century Hotels formed an alliance with City Famous Hotels Group to share big data resources in the internet era and enable mutual membership access. These international expansions and alliance-based operations have laid a solid foundation for the continuous enhancement of New Century’s brand influence and brand value.

Thisevent was attended by senior executives from over 60 hotel brands, founders of 10 service product brands, and senior representatives from 40 mainstream media outlets.