The 10th Asia Outdoor Trade Show will be held from July 23 to 26, coinciding with the grand celebration of its 10th anniversary. At the same time, 7+2 has officially established a strategic partnership with the Asia Outdoor Show to jointly promote the concept of “Smart Outdoor.” On July 24, 2015, from 2:00–3:30 pm, an official press conference will be held in the 5A Landing Hall (Opening Ceremony Stage Area). The event will invite industry partners and media professionals to officially unveil the forward-looking concept of the “Internet + Outdoor Industry Chain” to the entire outdoor sector.
At this exhibition, 7+2 will bring a real-life simulation environment of “Smart Outdoor” to its booth, offering manufacturers, brands, retailers, and outdoor enthusiasts a grand and intuitive DEMO experience. The exhibition area is divided into four zones: Brand Zone, Retailer Zone, Evaluation Zone, and Outdoor Enthusiast Zone. These four zones run through the project displays of 7+2. The projects under 7+2 will correspond one-to-one with the seven highest peaks in the “7+2” outdoor pinnacle challenge.
Brand Zone: On-site multi-screen simulations via APP, IPAD, and laptops will demonstrate practical processes such as “Online Ordering Fairs,” “Cloud Data Interaction,” and “Inventory Management.”
Retailer Zone: On-site simulation of cross-provincial and cross-city store sales management, with software demonstrations that will overturn traditional concepts.
Outdoor Enthusiast Zone: “Travel Buddy Finding,” “Gear Cool Reviews,” and the “7+2” APP comprehensively meet travel needs. The Outdoor Enthusiast Bar offers rest, charging, storage, communication, and gift exchanges — everything an outdoor lover could want.
Evaluation Zone: On-site high-quality video reviews, expert certification awards, and recruitment of top-tier evaluation team members.
Event Schedule:
Press Conference: July 24, 2:00–3:30 pm — “Smart Outdoor – O2O Upgrade of the Outdoor Industry Supply Chain,” 5A Landing Hall (Opening Ceremony Stage Area)
Brand & Retailer Activities: (Throughout July 23–26 at the 7+2 Booth) For brands and retailers, 7+2 has respectively launched brand management software and retail management software, advocating for collaborative development using advanced internet tools. We will grant three years of free usage privileges to the first 100 brands (Brand Experts) or retailers (Retail Managers) who sign letters of intent, along with exquisite gifts.
Offline Gathering: (Saturday, July 25, 6–10 pm) A “7+2 Partner Appreciation Dinner & Gear Cool First Issue Evaluation Expert Certification Award Ceremony” will be held near the exhibition venue (hotel to be confirmed). Seats are limited, so please stay tuned for registration details.
During this exhibition, Gear Cool — 7+2’s emerging media platform for gear — will provide in-depth coverage and video reviews of new products from exhibiting brands. Gear Cool shoulders the responsibility of market promotion and, as the first open-resource media platform directly connecting brands and users, has gained strong support from gear enthusiasts and recognition from brands since its launch.
In just half a year, Gear Cool has assembled China’s most professional and robust team of video reviewers. They excel in photography and video production, possess outstanding writing skills, and maintain high standards, continuously contributing excellent review reports to the platform. Gear Cool will showcase its historically collaborative high-quality video reviews and reviewer team at the Asia Outdoor Show, meeting with outdoor enthusiasts and exhibitors, while also officially certifying its evaluation team members and awarding certificates.
Please note: during this Asia Outdoor Show, the 7+2 (Gear Cool) booth number is 6.6710. We’ve prepared a spectacular showcase — see you there.