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Pathfinder Teams Up with the Bird’s Nest to Support Beijing’s Winter Olympics Bid – Brave Kids of Shenyang Hit the Running Track

Published: 2026-11-08 👁 100 views
Last updated 2026-11-08 — On the morning of July 19, the outdoor industry leader Pathfinder, in collaboration with the Bird’s Nest, held a health relay run in support of Beijing’s Winter Olympics bid — the Shenyang leg of the family fun run — which took place with great fanfare at Shenyang Shenshuiwan Park. Over 50 families ran hand in hand toward the finish line, with the children forgetting their fatigue and wearing happy smiles on their faces. Supporting Beijing’s bid for the Winter Olympics, letting the 2022 Winter ...

    7Month19Morning,The outdoor industry leaderPathfinder teamed up with the Bird’s NestTo supportThe Winter Olympics bid health relay run——The Shenyang leg of the family fun run was held with great fanfare at Shenyang Shenshuiwan Park,50More than 50 familiesRan hand in hand toward the finish line,Each childForgot their fatigue,Their facesWearing happySmiles. Supporting Beijing’s bid for the Winter Olympics, helping to bring the rights to host the2022Winter Olympics to China, expressing patriotism through running, and giving parents and children an incredibly positive memory to take away from their summer vacation.

 

    After the start of the run,Children wearing Pathfinder windbreakersRushed forward eagerly, with parents following closely behind, ready to handle anyIssues the childrenMight encounter.3Although the 2-kilometer raceWas not long, theChildren1Were very young (the youngest being13years old and the oldestyears old),And even though they were equipped with Pathfinder gear,Running in the scorching summer heat was no easy feat.No family gave up easily,some childrenwho couldn’t run anymorewere thencarried on their fathers’ shoulders, while mothers wiped their sweat all the way, creating heartwarming scenes in the beautiful park.At the moment of sprinting toward the finish line, all the sweat and exhaustion turned into longing and joy for victory..

 

 

During the award ceremony,the winning families receivedspecially made medals from The North Face for the “Brave Transformation · Run Together” event supporting Beijing’s bid for the Winter Olympics and the Healthy Relay Run,?and were overjoyed. Parents remarked that bringing their children to such activities has great educational value, helping them fully understand the meanings of effort, perseverance,latercourage,and bravery. It was a wonderful opportunity for growth and transformation. The children’s courage and determination also moved everyone present.The meaning of it was a great opportunity for transformation and growth. The children's courage and perseverance also moved many of those present.Thus, the Shenyang leg of The North Face’s “Brave Transformation · Run Together” parent-child run came to a close.

 

    The 2008 Summer Olympicsheld inBeijing sparked a wave of nationwide enthusiasm for sports and fitness. As Beijing advances into the final stage of the selection process for the 2022 Winter Olympics, the host city for this winter sports extravaganza is about to be announced. On the eve of this announcement, The North Face, in collaboration with the Bird’s Nest, launched the “Brave Transformation · Run Together” Healthy Relay Run to support Beijing’s bid for the Winter Olympics.Large-scale outdoor running events were held in four cities — Beijing, Shenyang, Harbin, and Zhangjiakou — aiming to promote an active and healthy lifestyle and to convey the Olympic spirit of faster, higher, stronger to the public.The launch ceremony heldonJuly 12at the Beijing Olympic Sports Centersaw appearances by The North Face skin jacket spokesperson Gao Yuanyuan and Olympic Winter Games champion Wang Meng,who helped drive the event to a climax. The Shenyang parent-child run is the second leg of the “Brave Transformation · Run Together” campaign supporting the bid for the Winter Olympics and Healthy Run, featuring a novel family participation format that fully embodies the meaning of “Run Together.”· Run Together”Supporting the bid for the Winter Olympics Healthy Run event

It is understood that the “Brave Transformation · Run Together”campaign by The North Face in collaboration with the Bird’s NestBoostHealth for the Winter Olympics BidRelayRunofthe Next Stop——Harbin Fluorescent Night Run(July 26)is about to kick off;;Meanwhile,the final stop,Zhangjiakou Mountain Marathon(August 2), is alsonow open for registration.Runners can sign up for the event through Sohu Running, Sina Running, People's Daily Overseas Edition, Toread Tmall Flagship Store, Toread JD.com Flagship Store, and Toread’s official Weibo and WeChat channels to cheer for Beijing’s 2022 Winter Olympics bid.

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