Ready to get a glimpse of the current state of the outdoor industry market?
Ready to hear the latest and most accurate industry insights?
Ready to learn the business strategies of industry giants?
Don’t worry if you’re not ready—check out our editor’s share of the “2014 China Outdoor Market Report.” Let the exclusive insights begin!
The 2014 China Outdoor Market Report unfolds from the following aspects:
1. Core Outdoor Market
Size of China's core outdoor market from 2000 to 2014
![](\"/pic/20200131/2c364d7ea21a3a811d8d9190e71ef34f.jpg\")
①2014 core outdoor market size: 17.06 billion RMB
②Equivalent to 2.80 billion USD, or 2.27 billion EUR
③An increase of 10.9% compared to 2013
Number of brands in the China outdoor market
The number of core outdoor brands in 2014 increased by 11.8% compared to 2013, with over half of the new brands primarily selling via online channels.
Number of physical store sales outlets for outdoor products from 2010 to 2014
Under the dual influence of rising rental costs and the growth of online channels, the number of outdoor physical retail outlets dropped by 1% in 2014.
2. 2014 Overall China Outdoor Market Situation
Market background:
The overall China outdoor market continues to expand. The sporting goods industry kept growing in 2014. The State Council’s "Document No. 46" clarified the direction for the development of the sports industry. With the renewed expansion of the sports sector, China’s outdoor market is bound to welcome new opportunities.
Market characteristics:
①. The core market composed of professional outdoor brands
②. Outdoor-functional products from sports brands
③. Outdoor-functional products from casual fashion brands
④. Outdoor-functional products in the low-end market
3. Future Outlook for the Outdoor Market
Data Source Description
1. Sources of market retail and shipment data:
Major brand interviews, large regional distributor interviews, official research reports, corporate business reports, industry statistical reports, online data collection, annual reports of listed companies, and on-site research by over 120 industry researchers (mainly including members of local outdoor clubs, outdoor shop professionals, and local associations).
2. Sources of sales channel information:
Brand channel data, industry researcher-collected information—on-site channel research conducted in 110 representative cities out of 334 prefecture-level cities, supplemented by more dealer and mall data, as well as big data sources.
3. The data in this report excludes outlet factory stores and non-official channels.
4. Consumer research: This consumer research was conducted based on two major domestic outdoor specialty websites, collecting a total of 5,383 valid questionnaires.
5. This research was jointly conducted by Beijing Demans Exhibition Consulting Co., Ltd. and COA, and implemented by the Beijing Outdoor Market Research Group.
6. The data in this report excludes parts related to sports bicycles, fishing, and hunting.
China Outdoor Alliance Co., Ltd. (abbreviated as COA):
China Outdoor Alliance Co., Ltd. has been officially established. This company is positioned as a non-profit organization and serves as the permanent operating body of COA. Current brands operated by COA members include: ACANU, DISCOVERY, HALTI, KAILAS, LEKI, LOWA, MEINDL, MOBIGARDEN, NORTHLAND, SCALER, TOREAD, and VAUDE. They are all domestic and international brands in the Chinese outdoor market that actively support the development of the outdoor industry and have initiated COA based on their recognition of the concept of win-win cooperation.