In 2014, we entered the Chinese market, focusing on the professional markets of family, self-driving outdoor leisure, and fishing gear in China. We stationed German and American design teams in Hangzhou, working with Chinese designers to localize and develop products. Now, we have joined the Asia Outdoor Exhibition—“Let your spirits soar, We fly!”
As George Harrison’s lyrics go: “If you don't know where you're going, any road will take you there.” A love for the outdoor life is innate in everyone, a shared pursuit of both reason and emotion. Everyone holds within a desire—a longing to embrace nature and let their spirits fly.
Nowadays, with the widespread popularity of trunk culture, people’s yearning for freedom and nature has gradually expanded.Westfield Outdoorwas thus born. As a first-time participant in the Asia Outdoor Exhibition, Westfield Outdoor advocates that everyone can join in the outdoor leisure lifestyle.
Westfieldis committed to making outdoor leisure a way of life characterized by fun, freedom, fashion, ease, sharing, and spontaneity. Championing family camping and self-drive camping culture, Westfield is dedicated to promoting outdoor activities among Chinese families and car trunk culture. It focuses on R&D and design, infusing its outdoor camping gear with the comfort of home. Currently, Westfield’s main product lines include self-driving gear, camping equipment, outdoor backpacks, and fishing gear. By combining sensory experiences with extraordinary inner enjoyment, it enables more outdoor enthusiasts to immerse themselves in their own carefree travels.
Westfieldoriginated in the late 1980s when a group of outdoor enthusiasts in Indiana, USA, became obsessed with modifying various outdoor gear themselves as the market failed to meet their personalized, professional needs. This spirit of specialized and personalized product development continues to this day. With professional design and excellent quality, Westfield Outdoor has established long-term strategic partnerships with major retail channels in Europe and America such as REI, LL BEAN, COSTCO, Decathlon, and Sams, and has now become the world’s largest supplier of outdoor gear.