The launch ceremony of the second season of the 2015 National Brand Car Self-Drive Tour in Yichang — "Fall in Love with Yichang, Scenic 'Drive' Years" — was held on August 1 in the Three Gorges Dam tourist area of Yichang.
By using the self-drive tour as a platform to offer a channel for the flow of love and to give back to underprivileged left-behind children, the event also saw Zhao Yaqi, deputy director of the Red Cross Society of Dianjun District, Yichang, leading four child representatives in receiving donations from the official Hubei CS75 car club.
Love goes along on the journey. The inclusion of charity donation activities within the self-drive tour has been widely praised by participants. For them, the meaning of travel goes beyond sightseeing and relaxation — it should also involve traveling with love and contributing one’s part to society. Especially with summer vacation in full swing, many participants brought their children to Yichang, not only enjoying a family trip but also learning about love and giving through an educational and fun experience.
Back in April, over 500 car owners had already taken part in the first "Fall in Love with Yichang, Drive Yourself" event. This "Fall in Love with Yichang · Scenic 'Drive' Years" is a special "Cool Action" jointly launched by the Yichang Municipal Tourism Bureau, building on the market enthusiasm from the first season of the self-drive tour, in collaboration with the Three Gorges Dam tourist area, the Chaotianhong Rafting site, the Hubei CS75 Official Car Club, and two major auto clubs — Wuhan Dachu Han Lion 3008 Car Club — targeting the summer travel market. It offers an outdoor self-drive carnival featuring sightseeing, camping, barbecues, rafting, and more.