LOWA to Launch the "Illuminate the Village in the Sky" Tibet Charity Drive in Late August

Life passes in decades, and over time you may encounter all kinds of situations and face numerous temptations. Your heart may remain clear, or it may grow muddled. It has been about ten years since LOWA entered the Chinese market. Over these ten years, LOWA has grown alongside China’s outdoor industry, witnessing much hard work and glory. No matter what, it is wonderful to take a temporary break from this bustling world, and going to Tibet is a great choice to cleanse the soul. In late August, LOWA will join hands with Gore-tex on a charity journey to Tibet — "Illuminate the Village in the Sky." We give thanks to China, give back to society, and promote the vigorous development of the outdoor industry.

Buddhism often speaks of three poisons of the mind: greed, wrong views, and hatred. When you are trapped by these, a trip to Tibet might be of help.

If your mind is clouded by greed, follow LOWA and Gore-tex on their journey to Tibet and visit Tui Village. Life there is somewhat primitive, but the people are exceptionally kind. The villagers may not have much, yet they do their utmost to welcome guests from afar. And when you look into the clear yet determined eyes of Tibetan children, you’ll feel your own stinginess and greed melt away.

If you sometimes hold wrong views about the world, join LOWA as you hike around Yamdrok Lake. With vast vistas and stunning mountain scenery, the lake seems blessed by the divine. At that moment, your mind is free of distractions, and you pray with devotion. At that very moment, LOWA and Gore-tex will also pray to the divine for beautiful landscapes and happiness for the people...

If you occasionally harbor feelings of hatred or resentment toward others, why not join LOWA and Gore-tex in doing some charity work? Giving roses to others leaves fragrance in your hands. Watch how the villagers live actively and are genuinely happy for receiving even a small bit of help. Those feelings of anger will naturally vanish. At that time, you can, just like LOWA, capture their faces with your lens and preserve their joyful moments.

In the coming September, we look forward to LOWA joining forces with Gore-tex on the "Illuminate the Village in the Sky" Tibet charity journey. We look forward to the magnificent beauty of Tibet, to the cleansing of our souls, and to the smiles on the villagers’ faces when they receive our heartfelt gifts.