MO-MO ZHUJIAN @ Cloud Hidden Debuts at Shanghai Hotel Engineering & Design Exhibition

Breaking Boundaries · Experience · Play — A New Paradigm

Shanghai, September 9, 2015 /PRNewswire/ -- Renowned Chinese designer Mr. Lv Shaocang will present the latest masterpiece from Cloud Hidden Hotel Management with -- the "MO-MO ZHUJIAN" hotel at the Shanghai Hotel Engineering & Design Exhibition,-held from March 29 to April 1, 2016, at the Shanghai New International Expo Centre. During the concurrent Hotel Plus Hotel Showroom event, the "MO-MO ZHUJIAN" lifestyle will be authentically recreated. This mid-tier, city-characteristic aesthetic hotel brand carries the historical essence of each urban locale, centers around experiential social interaction, and strives to create a life philosophy of "serving all to connect people."

The MO-MO ZHUJIAN Brand

To achieve a unique mobile internet arrival experience, MO-MO ZHUJIAN focuses on creating a comprehensive social lobby bar—a hub for human connection and shared experiences—hoping to become a place where customer stories unfold. It also establishes an O2O creative lifestyle eCommerce platform that merges online transactions with offline experiences. Mr. Cang (Lv Shaocang) says that the so-called "hotel products as daily life goods, and vice versa," along with O2O hotel products, naturally emerge from strong experiential foundations. Thus, Cloud Hidden has created a showcase platform for original Chinese designer products, connecting with guests through a lifestyle aesthetic.

MO-MO ZHUJIAN Guest Rooms

"MO-MO ZHUJIAN" is a sub-brand under Cloud Hidden, targeting the consumption characteristics of young people, telling the story of a youthful, fashionable living community and tribe. Many ask why the company is named "Cloud Hidden." In truth, every Chinese person inherently carries a Tao Yuanming-style attitude of "retreat and seclusion"—a mindset that makes us ponder what Eastern Chinese culture truly is. The Diamond Sutra asks: "How should one abide? How should one subdue the mind?" Mencius said: "In adversity, cultivate oneself in solitude and free the mind from troubles—that is small seclusion; in prosperity, benefit the world with ease and contentment—that is great seclusion. This is Cloud Hidden!" In the city, countryside, streets, fields, or amid nature, we preserve a story about you—Cloud Hidden resides here..

Speaking of Cloud Hidden, one cannot ignore the Eastern lifestyle aesthetic—advocating that every individual return to their inner emotional needs. At the same time, Cloud Hidden must be a platform that drives innovative, cultural, artistic, and communicative development in China, always serving and connecting people. Lastly, there is brand personality—we call it Seclusion. As the saying goes, "Unaffected by praise or blame, watch the flowers bloom and fade before the courtyard; indifferent to comings and goings, gaze at the clouds drifting across the sky." One word, "leisure" (Xian), captures carefree elegance; another, "unhurried" (Man), radiates openness.

Cloud Hidden Hotels currently features two flagship brands: Cloud Hidden - XI Residence HOTEL, which narrates the nobility and leisure of the East, a serene urban retreat that’s detached yet not distant; and Cloud Hidden - MO-MO ZHUJIAN, which tells the story of youthful, fashionable experiential living and a uniquely atmospheric social tribal scene..

Cloud Hidden Hotel Management Group

Mr. Lv Shaocang has been in design for twenty years. As a graduate of Tsinghua University’s first domestic advanced research class and holding a master’s degree in interior design from Milan Polytechnic University, he once served as the Dean of the 8th Design Institute of Gold Mantis. After witnessing the opulent growth of so many five-star hotels, he began reflecting on the future of contemporary designers. From the heart, he realized that wisdom exists in the East, in China—it was just temporarily interrupted. Now is the time to reclaim it. For this reason, a group of passionate designers established Cloud Hidden Hotel Management Development in Shanghai, crafting a brand-new hotel business model with designer thinking: Creativity + Design + Operation + Capital = Creative Hotel Cultural Industry.

He believes the most important thing in the world is "creativity"—an innovative thought system, a top-level design, and the driving force behind the sustainable development of all corporate (including hotel) brands. "Design" ensures that creative thinking is presented through aesthetics—for example, the boutique hotel brand created by Ian Schrager—this is the power of design in creating value. "Operation" means that in such high-experience hotel products, it’s the internet mindset of human connection that enables everything to be created through service. "Capital": in this era of internet finance and the DT (data technology) age, is there a way for ordinary people to participate in commercial innovation, share commercial civilization, and reap its value? He believes industry-chain-focused targeted crowdfunding is a key future approach. Therefore, the Cloud Hidden system is a hotel brand service provider with full industrial chain capabilities, centered on creativity and design as core competitive advantages. Of course, Cloud Hidden insists that:Our life can be very quiet and tranquil, our journey need not be filled with endless comparisons, and our hotel brand doesn’t have to expand rapidly. Cloud Hidden is a dream destination—innovative, internet-thinking, and deeply emotive.

Lu Shaocang, Founder of Cloud Hidden Hotels

Co-hosted by the China Tourism Hotels Association and Shanghai UBM Sinoexpo, the Shanghai Hotel Engineering & Design Exhibition is a distinctive high-end design platform, jointly organized with Asia’s largest hotel exhibition—Hotelex. It serves as a premium venue for developers, hotel management companies, architects, and designers to select materials, exchange ideas, and gather creativity. The concurrent "Hotel Plus Hotel Showroom" event has successfully run for four editions, with past exhibitions showcasing realistic recreations of hotel showrooms developed by renowned names like Starwood, InterContinental, Hilton, Kaiyuan, BTG, Wanda, Greenland, Shimao, Junting, Home Inns, Studio HBA, WT Studio, and ZZSL Design—all blending design, fashion, green tech, and innovation. This time, the addition of "MO-MO ZHUJIAN @ Cloud Hidden" will bring a fresh East Asian lifestyle charm to the Hotel Plus Showroom.

Hotel Plus Showroom Experience

In addition to the uniquely themed showrooms, the concurrent Shanghai Architecture & Interior Design Week will invite leading global design masters to discuss Sino-Western architectural philosophies and interior decorative arts in depth. Topics will include BIM technology, passive buildings, hotel engineering innovations, green commercial real estate design, and boutique hotel design—analyzing future design trends, exploring eco-architectural technologies, attracting designers, architects, hotel groups, developers, operators, and investors to gather together and capture the newest design directions and fashion pulses.

Making its debut at the 2016 Shanghai Hotel Engineering & Design Exhibition, Mr. Lv Shaocang’s "MO-MO ZHUJIAN" hotel embodies luxury in subtlety and minimalism in silence, interpreting the aesthetics of Eastern lifestyle design while conveying the true cultural essence of the East—inviting you to engage in a soulful dialogue on-site.

On-site Forum

More details: Visit the official website: www.hdeexpo.com

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