The “Green Mountains Action” is a large-scale national public welfare and environmental protection project initiated by Greenfield Outdoor. It aims to encourage outdoor enthusiasts to pick up litter discarded in nature and restore the purity of green mountains and clear waters. Since its first edition in 2012, the “Green Mountains Action” has attracted millions of outdoor enthusiasts, who have collected hundreds of thousands of bags of trash in locations such as the Western Beijing Ancient Road, Baihua Mountain, and Miaofeng Mountain, while also contributing millions of kilometers in public welfare travel. Throughout its run, the campaign has collaborated with multiple public welfare organizations and volunteer groups to promote the organic integration of environmental advocacy and outdoor sports.[
Greenfield.com (Lvye Network) is China’s first and currently largest online platform for outdoor travel activities.Greenfield has always upheld the corporate spirit of self-reliance, friendship, and environmental protection. Its community of outdoor enthusiasts explores the environmental impact of human activities in these areas—destinations that are also cherished by outdoor lovers worldwide. With improved living standards and better transportation, urban dwellers are finding it easier than ever to connect with nature, leading to a growing passion for outdoor activities. Not only do frequent human activities leave behind visible and shocking amounts of trash, but “invisible” waste is also being discovered in rarely visited natural areas. Greenfield and Greenpeace jointly advocate for more outdoor enthusiasts to join the trash battle—leave nothing but footprints, and take nothing but memories.