There was a time when “City Dwellers Know How to Play” was all the rage. But city folks, do you really get what “City Dwellers Know How to Play” means? Let The North Face® show you what true “City Dwellers Know How to Play” is all about. Following the first outdoor festival that sparked a wave of “the outdoors starts right outside your door,” from October 31 to November 1, 2015, The North Face® held its second outdoor festival in Century Park, Pudong New District, Shanghai, energizing urbanites’ every outdoor sports nerve in the coolest way possible.

Teaming up with dozens of the most playful outdoor lifestyle brands, The North Face® continued the outdoor sports craze, breaking down urban boundaries and immersing you in the world of outdoor activities. A perfect blend of action and stillness, fun and extremes, interaction and sharing, plus the debut of an unmissable thousand-person training camp—what kind of amazing experiences did this “City Dwellers Know How to Play” event bring to the scene?

Come on, unleash your wild genes and dive into The North Face®’s Second Outdoor Festival together!

Combining motion and stillness, master the laws of physical movement

Movement Call to Arms: Outdoor Training Camp

Warming up is often the prelude to exercise, as it prepares the body for optimal performance to tackle the challenges ahead. This outdoor festival broke new ground by launching its very first outdoor training camp. Spins, jumps, squats? That’s just the beginning. TNF unleashed the most practical and coolest outdoor moves, letting everyone have a blast. From freestyle calisthenics challenges that tear through muscles and push limits, to mini triathlon competitions that build endurance and shatter boundaries. The North Face®’s exclusive mobile stage also made a special appearance, providing a killer backdrop.

Fun-filled Sports: Easily Master a Variety of Playful Activities

Alternative Trail Running: Run Like a Child

     Trail running isn’t only about hitting the mountains. Break free from constraints, run simply and directly, like a wild child, blazing your own unique path.

Indoor Skiing: Snowy Dance Without Limits

    If you’ve long dreamed of carving graceful arcs on snowy slopes but been held back by time or distance, that dream has now turned into regret. This time, a giant-screen ski simulator provided by a leading German company lets you freely glide across vast snowy fields. Experience an incredibly thrilling snowy dance indoors and feel the rush of flying.

Slacklining: Where Beauty Meets Brutality

Have you ever tried slacklining? It combines the grace of walking on something light and supple with the intensity of being high above the ground. Only with boundless courage can you take on limitless challenges. Cross this hurdle, and you’ll be your own No. 1.

 Rock Climbing Challenge: A Test of Limbs Against Nature

    The moment you face the climbing wall, you’re engaging in one of the most primal struggles against nature. Your limbs are your only tools. Steep cliffs demand strong physical power to keep seeking holds, and the loneliness of climbing alone calls for a resilient spirit to cheer yourself on. Battling nature is pure joy!

Outdoor Cuisine

After all the adrenaline-pumping activities, let the custom-crafted craft beer, music, and coffee by “Leibao” at the TNF Outdoor Festival soothe your soul. The outdoor café specially prepared by “Mingqian” blends fresh mountain air with the aroma of coffee for the perfect outdoor brew.

Exchange and Sharing: Pooling Sports Wisdom

The TNF Outdoor Sharing Camp has always been committed to equipping outdoor adventurers with the most professional theoretical knowledge. This outdoor sharing session gathered experts in leisure hiking, outdoor training, trail running, thrilling rock climbing, snow exploration, and more, satisfying all your curiosities about outdoor sports. Let the wisdom of pioneers enrich your journey!

Beyond essential outdoor skills, sports enthusiasts also shared insights on outdoor cuisine, offering both the energy boost your body needs and treats to satisfy foodies’ cravings!

Love the outdoors, love to explore. The all-new version of “City Dwellers Know How to Play” created by The North Face® teaches you how to uncover the joy of movement in the urban jungle through diverse methods and playful formats. Let outdoor sports open a gateway to freedom for the restless soul and capture inner passion and vitality through extreme challenges. From October 31 to November 1, the two-day 2015 The North Face® Second Outdoor Festival wrapped up successfully at Shanghai Century Park. Though our bodies stayed put, our minds wandered far. Keep following The North Face®’s lead and continue exploring endless possibilities in outdoor sports!

About The North Face®

Founded in 1966, The North Face is a key member of VF Corporation, a publicly traded American company. Its headquarters is located in a LEED Platinum-certified eco-friendly industrial park in California, USA, dedicated to providing professional gear for outdoor athletes on every tough expedition.

The name “The North Face®” comes from the coldest and most challenging north-facing slope on a mountain. Its imagery is inspired by Half Dome, a peak in Yosemite National Park, California, USA—hence the name “North Face,” symbolizing the spirit of exploring the toughest and most perilous outdoor frontiers.In 1997, The North Face® adopted the new slogan—“Never Stop Exploring,” which has since become the brand’s most important ethos.

As a leading global outdoor brand today, The North Face helps people explore and challenge the limits of human potential with athlete-tested products that meet a wide range of outdoor needs. At the same time, the brand remains committed to protecting the outdoor environment, minimizing human impact on nature through various sustainability initiatives. The North Face products are available at premium specialty sports retailers worldwide. For more information, please visit http://www.thenorthface.com.cn/ .