From October 31 – November 1, 2015, the second Explorers' Membership Camping Conference of the “Warriors' Party” and the Hangzhou Xianghu Music Carnival were held in succession at the Zhejiang Xianghu Tourist Resort. A feast for the brave kicked off in grand style at Golden Sand Water Play in the picturesque Xianghu Park. This camping conference was the second one after the first one in Qingdao,and was successfully organized byExploreras its secondlarge-scalemembership campingevent, attracting nearly a thousand participants and receiving widespread praise from local outdoor clubs.
(This camping conference attracted nearly a thousand participants. In addition to camping, there were also a variety of distinctive activities such as off-road mountain timed runs, a music carnival, and rock climbing competitions, allowing participants to fully enjoy the festivities.)
(This was a camp created by Explorer for both veteran members and new friends – a camp for the brave.)
This camping conference was themed around”the Warriors' Party,which is a camp for the brave created by Explorer for both veteran members and new friends. Explorer calls on Explorers' members who bear the mark of bravery to return to the League of the Brave, a community that pursues a free and healthy lifestyle!Thiscamping conference was completely free of charge; members only needed to bring their own gear and camping supplies to participate.
During the two-day event, outdoor camping enthusiasts enjoyed a unique outdoor party feast through a variety of exciting activities includingoff-road timed runs, a music carnival, rock climbing competitions, jump rope challenges, photography contests, and Halloween pumpkin lantern lighting.
The biggest highlight of this event was the interactive activities integrated with popular mobile apps, allowing participants to share the excitement on their social media feeds. While taking part in on-site activities, members could share their experiences in real time via the “Warriors' Party” page, spreading the festive atmosphere to their friends and sharing their joy, happiness, and achievements. The photography contest also selected ten most interactive participants based on the most lively on-site shares.
(Images in the compressed package have been numbered)
Figure 1: The most energetic part of the event was the brave jump rope competition, where over 200 participants eagerly competed on stage, and the winning member’s record was 200 jumps in one minute.
Figure 2: Urban HI Run - Xianghu LakeTimedClimbCross-country runAlso became a focal point of the event, where hundreds of running enthusiasts cheered and dashed about, fully enjoying the joy after their strenuous runs — laughter, jumps, and group photos were everywhere.
Figure 3:At the event, members could also scan QR codes to join the Toread WeChat business and become top partners.By sharing their favorite products with those around them, they could even earn a little extra on the side.
Figure 4:Also part of the Toread family, the warm-hearted travel advocates from Easy Travel International Travel Agency attracted numerous members with their booth. Through the explanations given by Easy Travel staff, attendees quickly became fans of “Warm-hearted Travel.”
Figure5:At 7 PM, an exciting evening party kicked off. The well-known Jiangsu-Zhejiang band “Stubborn Stone” delivered a spectacular musical performance that electrified the atmosphere.
Figure6:Ms. Feng Minxia, Director of the Customization Department at Easy Travel International Travel Agency, shared with members the brand’s current premium customized travel routes — the polar beauty of Antarctica, the aurora wonders of Iceland, the ecological splendor of Kenya, and more, all of which left the audience yearning to explore.
Figure 7: Upholding its mission to promote outdoor sports, Toread also remains committed to outdoor environmental protection. Like every previous event, this one ended with a volunteer team restoring the venue to its original state in line with the Leave No Trace (LNT) principles. With nearly a thousand people camping and celebrating here, all that was left behind was a sandy beach full of footprints.
(Photos of member celebrations)
Thus, the second edition of the “WarriorsParty” — the Toread Members’ Camping Festival and Hangzhou Xianghu Music Carnival — came to a successful conclusion. This eventwas hosted by Toread Holding Group Co., Ltd. and organized by Geek Exploration Travel (Beijing) Outdoor Sports Co., Ltd. and its Hangzhou subsidiary. It received strong venue support fromXianghu Lake Tourism Resort in Zhejiang.
Through this camping festival and leveraging today's mobile and interactive communication channels, Toread allowed more people to experience the excitement of outdoor living.As a leading domestic outdoor sports brand, Toread advocates a positive and healthy lifestyle, promotes national fitness and the continuous advancement of China’s sports industry, pursues technological innovation, and provides safe and comfortable outdoor gear for the brave and ambitious.
Tips1: Beijing Toread Outdoor Products Co., Ltd.
Established in 1999, the company’s philosophy is “to pursue technological innovation and provide safe and comfortable outdoor gear for the brave and ambitious,” with products covering various aspects of outdoor life. With the upgrade of the Toread Ecosystem Strategy and a focus on user needs, the company has expanded its business into three major sectors: outdoor, travel, and sports. In June 2015, the company officially renamed itself “Toread Holding Group Co., Ltd.”
Tips2: Geek Exploration Travel (Beijing) Outdoor Sports Co., Ltd.
Established in 2015, it is the most professional company for organizing large-scale events and competitions, as well as executing such events. Geek Exploration Travel offers diverse services with nationwide branch operations, striving to build a comprehensive outdoor travel club service platform. It has organized Toread’s series of events supporting the Winter Olympics and the 2015 Toread Camping Festival series. In 2016, leveraging its own resources, it will launch its professional points-based outdoor competition.
Tips3: Zhejiang Xianghu Lake Tourism Resort
Located in Xiaoshan District, Hangzhou CityWest of the City, facing West Lake across the Qiantang River to the south, it is known as the “sister lake” of West Lake. In October 2015, Xianghu Lake was selected as one of the first national-level tourist resorts,Itis themed around historical culture, natural ecology, and leisure vacations, with a planned area of 35 square kilometers. The first and second phases of the Xianghu Lake conservation and development project were completed in 2006 and 2011 respectively. Currently, the open area covers 18 square kilometers, with a lake surface area of 3.2 square kilometers,formingten major scenic areas including the Lake Area, Chengshan, Yue Tower, Cross-Lake Bridge, Tiger Cave, Lakeshore Hills, Central Xianghu, and Shiyanshan, as well as fifty attractions such as Nostalgia at Chengshan, History by the Lake, Memories of Yang and Sages,Cloud Shadows on the Lake, Ancient Charm along the Towpath, Tea Tasting at Yue Tower, Golden Sand Water Play, Qingpu Water Shield Quest, and Emerald Isles in the Mist.It has been honored as one of China’s Top 100TouristAttractions,,and has received accolades such as China’s Best Leisure Tourism Destination and China’s Best Holiday Resort,and is rated as a National AAAA-level tourist attraction.