In 2015, as the scale of the domestic traditional manufacturing market continued to expand, coupled with many large OEM shoe factories shifting, closing, or downsizing this year, and many traditional retail vendors gradually going online, e-commerce became the "Ginseng Fruit" that could save the industry. With the harsh winter of China's footwear enterprises approaching, how should enterprises respond? How can they enhance brand value and product influence? How to achieve transformation and upgrading will become top priorities for the industry to consider. The 5th China Footwear Industry Supply Chain Summit in 2015 arrives as scheduled, launching a brand-new theme: “Win & Enjoy China.” Through summit discussions and thematic sharing, it brings together representatives from cutting-edge upstream and downstream enterprises, focusing on core client needs to create an exclusive industry feast for shoemakers to innovate, develop, design, and customize solutions together.
Comprehensive Brand Communication: Riding the Wind to Soar
If you want to keep up with the speed of a galloping horse, you can’t follow behind it — you have to ride on its back. In modern society, platforms for application are everywhere. To build a larger "business aircraft carrier," you must learn to ride the wind.
The Internet has become one of the most important marketing and promotion channels for enterprises. At this brand event, HC360 Shoe Network leverages its platform resource advantages and utilizes the most popular internet marketing methods, such as brand communication through micro-malls, Weibo, WeChat, and other platforms.
Strong Integration of Industrial Chain Resources to Help Enterprises Soar
The industrial chain summit fosters rapid aggregation of new industry thinking. Each year’s brand event sees many outstanding companies in the industry receive awards. These events allow companies to experience the pulse of the industry and network with professionals. A gathering of distinguished guests is bound to be a brainstorming session where new ideas and concepts emerge during this annual event.
Zero-Distance Interaction: Sharing the E-Commerce Trading Era
Since 2011, China’s vertical portal websites have entered a period of rapid development. Vertical industries have unique advantages in the professionalism, flexibility, and depth of content and services, as well as in user stickiness and precision, making them a major trend in e-commerce. At this brand event, engage zero-distance with industry leaders to discuss major industry issues and development trends, deepen experiential marketing between enterprises and users, further boost product exposure, diversify product marketing methods, and bring high-quality products into the public eye.
Go Straight to the “Win & Enjoy China” 2015: The 5th China Footwear Industry Supply Chain Summit Topic Page
In the ever-changing “Internet+” era, there’s no shortage of influential figures and leading enterprises. The 5th China Footwear Industry Brand Event sets sail once again, bringing together outstanding entrepreneurs, innovative companies, and excellent brands of the footwear industry in 2015. This aims to recognize and set industry benchmarks, showcase the industry landscape, and promote industry progress. On November 30, let’s gather at the HC360 headquarters base to share this pinnacle feast of the footwear industry. Are you ready?