(2016year2month24day, Beijing) With the successful bid for the Beijing Winter Olympics, enthusiasm for winter sports among sports enthusiasts across China has been steadily rising. As one of the most eye-catching winter sports, skiing has increasingly become the new favorite of sports aficionados, sparking huge consumer demand for top-notch snow gear. At today’s opening of the 12th Asia Outdoor Trade Show (ISPOBEIJING), Samsonite’s international outdoor brand —High Sierra(High Sierra) — officially entered the Chinese market, bringing its world-renowned, premium ski gear to outdoor enthusiasts in China, enabling them to experience their own “ice and snow adventure” at the top of the slopes.
High Sierra(High Sierra) was founded in1978in Chicago, Illinois, USA. The founders, theBernbaumfather and son, were dedicated to providing outdoor sports enthusiasts with the best possible travel gear. From the70s through the21th century, driven by an unwavering commitment to innovation and superior quality,High Sierragrew from a small family-run import-export business into one of the most trusted global outdoor brands, and became the official equipment sponsor of the U.S. Ski Team.2012, the Samsonite Group completed the acquisition ofSamsonite(High Sierra), ushering in a new phase of brand development. Upholding the philosophy of consistently providing versatile, innovative, high-quality, and cost-effective products for consumers who love nature and embrace an active lifestyle,High Sierra(High Sierra) has gained widespread acclaim and affection in markets around the world.High Sierra(High Sierra) successfully entered the Chinese market in2016, bringing its highly acclaimed products and designs to outdoor sports enthusiasts across China. High Sierra(High Sierra)’s debut in China could be described as nothing short of sensational — showcasing all
High Sierraof its main product series and selected package combinations that combine practicality, aesthetics, and excellent value for money, making them the perfect companions for skiing enthusiasts carving through snowy landscapes.4(High Sierra)’sHigh SierraSeries, developed by a team of top skiing professionals passionate about the sport, utilizes cutting-edge design and materials to revolutionize traditional outdoor backpacks — with just one backpack, all your skiing gear can be easily carried to the top of the slopes;PRO(High Sierra)’sHigh SierraSeries not only features a stylish look and ample storage space, but also offers affordable pricing, making it the ideal choice for users seeking both personality and durability;PERFORMANCE(High Sierra)’sHigh SierraSeries is truly an essential snow companion for skiing enthusiasts, crafted from ultra-high-quality, durable materials, this backpack is the ultimate gear every skier dreams of;CORE (High Sierra)’sADVENTURESeries is a new line of multifunctional backpacks introduced byHigh Sierra(High Sierra) for all kinds of outdoor hiking, skiing, and other activities. This series offers multiple ways to carry both snowboards and skis, and also includes avalanche rescue tools, making it highly popular among global trendsetters in sports. In addition,High Sierra(Alpine) has also introduced highly practical ski and boot bag combo sets for Chinese consumers to meet the entry-level equipment needs of beginner skiers, allowing them to easily experience the captivating charm of snow sports./A combination package of a ski board bag and boot bag to meet the beginner skier's essential equipment needs, allowing them to easily experience the fascinating charm of snow sports.
For more information, please visitHigh Sierrathe official website :
www.highsierra.com
Samsonite Group introduction
Mr. Jesse Shwayder founded1910the SamsoniteSamsonite(company in Colorado, USA in). After100years of development, Samsonite has grown into a world-leading travel goods group. Its portfolio includes the high-end business travel brandSamsonite(Samsonite), the top fashion and leisure family travel brandAmerican Tourister (American Tourister), the American luxury luggage brandHartmann, the urban outdoor brandHigh sierra, the French designer luggage brandLipault, the American Silicon Valley phone case brandSpeck Product, the leading brand for high-end professional backpacks, mountaineering and trail running products and accessories Gregory, as well as the emerging brandKamiliant(Kamiliant). All brands under Samsonite are beloved and recognized by consumers worldwide for their outstanding product quality, contemporary design, thoughtful practicality and reliability, as well as comprehensive after-sales service.
For more information, please visit the official Samsonite website:
www.samsonite.com.cn