Marvel fans go wild: Convenience stores launch the world’s exclusive MARVEL Avengers Points Campaign

By MOOK Scenic Spots Family / Compiled and reported
 
Attention, Marvel fans! The most highly anticipated superhero blockbuster of the year, "Avengers: Endgame," is hitting theaters in late April. 7-ELEVEN is partnering with the globally popular superheroes — the MARVEL Avengers — for the first time. Starting April 10, they will launch the world’s exclusive “MARVEL Avengers” CITY CAFE Points Campaign. The promotion features a range of hero-themed merchandise, allowing fans to collect an exclusive set of limited-edition items all in one go. Unlike previous MARVEL-authorized merchandise, the gifts redeemable through this CITY CAFE campaign are primarily designed for office workers, featuring a sleek and high-quality aesthetic that makes them perfect for a complete collector's set.

7-ELEVEN has unveiled seven themed “MARVEL Avengers” hero-series merchandise, including design-themed mugs, stainless steel thermoses, toasters, 27" color-changing umbrellas, Infinity Gauntlet glow-in-the-dark piggy banks, Iron Man glow-in-the-dark alarm clocks, helmets, and 20" suitcases. Among them, Thanos and Captain Marvel are featured on mugs for the first time, with hero traits creatively integrated into playful mug designs—such as the Hulk’s fist, Iron Man’s mask, and the Captain America emblem. There's also a hidden edition of a color-changing mug that shifts hues when filled with hot water above 50°C.

7-ELEVEN stated that riding the wave of the movie’s release, the campaign targets men and superhero fans, highlighting classic MARVEL characters such as Iron Man, Captain America, Hulk, and Black Panther. The campaign’s merchandise focuses on practical everyday items. From April 10 to June 4, customers can earn one point for every purchase of CITY CAFE coffee or freshly brewed tea. Collect six points and pay an additional NT$99–NT$2,799 to redeem one item. Additionally, from April 10 to May 7, customers using icash or OPEN Wallet can enjoy a 30% discount on a second large or larger-sized drink.