By MOOK Scenic Spots Family | Compiled Report
Although McDonald's has gradually discontinued items such as Caramel Iced Milk Tea and Chocolate Sundae this year, leaving many loyal customers in dismay, this time it’s good news. McDonald's has teamed up with renowned designer APUJAN Zhan Pu to create a brand-new fashionable packaging, allowing you to snap stylish photos even when enjoying fast food.
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McDonald's collaborates with famed designer APUJAN Zhan Pu to roll out a fashionable new packaging. (Photo / MCDONALD’S, same below)
On April 17, when McDonald's retired the Chocolate Sundae — a nostalgic childhood favorite — it also announced a collaboration with well-known designer APUJAN Zhan Pu to launch co-branded meal items. Partnering under Zhan Pu’s own brand APUJAN and McDonald's, the collaboration unveils a fresh, trendy meal packaging.
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The new packaging is dominated by black, white, and green tones, exuding a high-fashion vibe.
The packaging design features black, white, and green as the primary colors, using techniques such as splatter and drip effects combined with minimalist elements like dots and lines, enabling diners to enjoy both delicious food and visual aesthetics.
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Not just the packaging — even the burger fillings are super eye-catching.
In this age of “camera eats first,” even fast food needs to be photogenic before it goes in your mouth.
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The quality-oriented packaging makes even a simple coffee look ultra-stylish.
This collaboration pays great attention to detail, from the packaging design to the food inside. Beyond the premium aesthetic wrapping, the burgers inside are especially unique — two differently colored burgers are launched, each visually striking.
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Double Beef Cheese Black Burger.
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