On the afternoon of July 6 at 13:30, the strategic cooperation press conference between HowToTrip Outdoor and Mijia Qiji was held at the venue of the 11th Asia Outdoor Exhibition in Nanjing. The two parties joined forces to build a cross-industry ecosystem chain through intelligent omnichannel solutions, attracting widespread attention.
As one of the leading outdoor product retailers in China, HowToTrip boasts a vast network of physical stores. Centered around user experience, it strives to deliver the most suitable outdoor lifestyle through scene-based and lifestyle experiences. Mijia Qiji, on the other hand, possesses smart mobility technology and products. As part of the Xiaomi ecosystem, Mijia Qiji is responsible for the travel segment under the Xiaomi Life brand. This collaboration highlights the strong alliance between the two in the field of smart mobility.
During the event, Mr. Liu Shaoqiang, Vice President of HowToTrip Outdoor, gave a brief overview of the brand’s channel strategy. Technology offers outdoor consumers more intelligent experiences, which aligns with HowToTrip’s service philosophy and serves as the foundation of this partnership. Mr. Huang Weixiang, CEO of Qiji, outlined the promising vision for the collaboration and led the Mijia Qiji electric-assist folding bicycle R&D team in showcasing and demonstrating the product on-site.
As early as the 23rd of this month, the Mijia Qiji electric-assist folding bicycle, jointly produced by Mijia and Qiji, was officially launched. Following this, dozens of HowToTrip Outdoor experience stores across the country will hold offline sharing events for Mijia Qiji, with the first event taking place at 15:00 on July 2 at the HowToTrip Outdoor headquarters in Xiamen. At that time, HowToTrip Outdoor experience stores will feature experience and sales points for the Mijia Qiji electric-assist folding bicycle, along with after-sales services.
As an outdoor lifestyle service provider and a leading outdoor product retailer in China, HowToTrip has rapidly expanded its offline channels while also initiating the development of an intelligent omnichannel ecosystem. By integrating technology with the outdoors, it continuously explores new business opportunities starting from "smart" solutions. While building the outdoor ecosystem, HowToTrip will also incorporate more cross-industry brands like Mijia Qiji, working together to create an outdoor ecosystem and widely promote the concept of outdoor living.